Member Spotlight: Naturally Mystic Organics

For NCIA’s March member spotlight, we cruise into Santa Cruz, California, to chat with the owners of Naturally Mystic Organics. Owners D’Angelo “Cricket” and Jozee Roberto offer the knowledge and traditions of ancient herbal medicine paired with their dedicated advocacy work in Santa Cruz on behalf of cannabis patients and environmental sustainability.  

Cricket and Jozee, Naturally Mystic Organics

Cannabis Industry Sector:

Cannabis Infused Medical Products

NCIA Member Since:

May 2015

Tell us a bit about you and why you started Naturally Mystic Organics?

As we’ve raised our seven children over the past 23 years using plant medicines (non-cannabis), we’ve witnessed first-hand the amazing power herbs have to offer. We both have had the pleasure of growing up in California and being raised within the cannabis movement. Along the way we came to develop a personal relationship with cannabis as we’ve witnessed and experienced its numerous benefits. Quite compelled, we decided to share our high standards of what we consider to be real medicinal healing as an offering to the world.

Why should patients seeking medical cannabis look for products made by Naturally Mystic Organics?

naturallymystic_jozeeWe specialize in high-CBD products and provide the finest tinctures and topicals on Earth. We approach cannabis like an herb. As herbalists we take special care to craft with ancient methods, avoiding the use of metal to extract or infuse. We use glass, ceramic, and bamboo equipment and instruments.

In herbalism, as in any area of life, we learn that your final product is only as good as what you start with. For example, we pick only the best (top shelf) cannabis flowers for our tinctures, never trim, that has been grown with loving care and without the use of harmful pesticides or chemicals. Our topicals are made from the trim of these beautiful flowers. The spiritual connection between the plant energy and the herbalist is maintained throughout our process by setting the intention of health and well-being during production through prayer, silence, or chanting. If someone is having a bad day then that person does not make the medicine until a well-balanced attitude is in place. All other materials put into our products are certified organic and GMO-free. And to put the icing on the cake, we use violet glass bottles for our tinctures. Eliminating light is a supreme way to eliminate contamination after opening.

Tinctures provide a great alternative to consuming cannabis, as opposed to smoking it. Our tinctures, formulated for consistency and reliability of potency, are a great way to monitor dosage. Providing patients an opportunity to connect with other plant medicine that they otherwise might never have, we pair cannabis with other amazing herbs to help guide an endocannabinoid system to the desired outcome. Our Pure 1000 line of tinctures is designed for patients with extreme situations. Oh, and by the way, our tinctures taste great. Perfectly preserved terpenes make it taste like you are drinking a bud.

We are proud to present our humble offering to the world: supreme traditional cannabis herbal medicine in the form of tinctures and topicals – products fit for royalty.

You’re based in Santa Cruz, California, where regulations are constantly changing. Several pieces of legislation have been proposed to further regulate and legalize cannabis throughout the state. How have you been involved in this process?

We, Cricket and Jozee, are founding members and representatives of RCSC (Responsible Cultivation Santa Cruz). Santa Cruz County has a wide acceptance for the medicinal value of cannabis. Care for the environment and the safety of our communities are also shared values. Our county had a somewhat advanced policy about cannabis prior to 2015 that led to reports of environmental degradation and an assault to the quality of life in some communities because of an influx of production. This became a real issue that forced the County Board of Supervisors to respond. Their response came in the spring of 2015 as a vote to ban all commercial cultivation. The cannabis community responded. RCSC hatched out of community meetings hosted by the CAA (Cannabis Advocates Alliance) and petitioned to referendum before the ban became law. Our referendum was a success. The county had a couple of choices at this point to repeal the law or to put it before the county for a vote. They decided to repeal it and then a couple of Supervisors proposed the creation of the Cannabis Cultivation Choices Committee, aka C4. C4 was created as a conversation between community stake holders to propose recommendations to the Board of Supervisors for cannabis policy. Naturally Mystic Organics cofounder D’Angelo “Cricket” Roberto represents RCSC on this committee.

Naturally Mystic Organics., representing RCSC with Rep. Sam Farr (D-CA)
Naturally Mystic Organics., representing RCSC with Rep. Sam Farr (D-CA)

Santa Cruz County is on the leading edge of cannabis policy in California. C4 began holding meetings at the beginning of September 2015 and at this point the cannabis community wanted a clear pathway to legitimacy. Sometime after that our state legislature passed a bundle of bills that our governor signed into law, aka MMSRA (Medical Marijuana Safety & Regulation Act). This legislation helped to shape C4’s discussion from ‘what could be possible’ to ‘what is possible.’ The shared values of Santa Cruz are the core to the framework that C4 is building on. The recommendations that come forth will be to protect our environment, to protect the health and safety of our communities, and to assure an adequate supply of medicinal cannabis. It is important to note that these recommended regulations are being designed to nurture our current cannabis community and will restrict expansion so that we do so responsibly.

Santa Cruz County is the second smallest county in the state. We have a great portion of the population in the rural areas and much of our terrain is on slopes greater than 30%. We have a lot to consider here. In regards to any aspect of the emerging cannabis industry the question always is: How much and where? There are a lot of details. This is an industry that has struggled illegitimately for way too long and the side effects have finally forced society to realize the sensibility of a regulated system. We’re proud to be a part of history and helping to shape the future of cannabis in California.

Why did you join NCIA?

Naturally Mystic Organics joined NCIA to become a part of the foundation that helps to solidify the future of national cannabis policy. We’ve been very effective on the local level and are in entrenched on the state level. It’s been said that as California goes, so goes the nation. As we help to advance the conversation we hope to lend our voice to the choir at NCIA. To understand that we’re ushering in a new era is to preserve what the cannabis movement has taught us – empathy. Empathy leads to compassion, and as the cannabis industry unfolds we need to pass the values our history has taught us. This can be done through sustainable business models that encourage innovation and provide a real living wage. Society is in the middle of an overhaul and cannabis is in the center of it all. A healthy society shapes policies rather than policy shaping society. The cannabis policy landscape across the United States is transforming right before our eyes. The industry will revitalize the economy and create jobs. It will provide opportunities consistant with the promise of America. NCIA has positioned itself in the center of the conversation – right where we want to be.

Contact Naturally Mystic Organics:

Website
Facebook
Twitter


Are you a member of NCIA interested in submitting a guest blog post? Please contact NCIA Communications and Projects Manager Bethany Moore for more information. 

 

NCIA Councils: Focusing on the Issues That Mean Most to You

by Laurence Gration, Director of Development

There is no question all NCIA members and staff work for the overall good of the industry. With an industry as complex as ours, it can be more effective to segment and specialize in order to achieve the goals of both the many and of the few.

Just as the Government Relations team at NCIA concentrate their efforts on lobbying and advocacy in D.C., with the goal of attaining federal policy change for the industry, several member-driven councils have been formed to engage the expertise and passion of those particular individuals and organizations for the overall good of NCIA and the industry.

These NCIA Councils work to gain or retain benefits for members, or to make general changes for the public good. Councils work through advocacy, public campaigns, and even lobbying to make changes in our industry. There are a wide variety of interest groups representing a variety of constituencies.

As the name suggests, these are groups that focus their energy on a single defining issue. The members of the Council are often quite devoted to the issue, and motivated by personal experiences or participation in ongoing social movements. There are a growing number of single-issue interest groups in NCIA.

The first NCIA-Council formed was the Minority Business Council (NCIA-MBC), which has the interest at heart of driving inclusion. Moreover, we resolve to maintain a business-based community that is respectful of all persons despite differences in age, citizenship, disability, ethnicity, gender identity or expression, geographic origin, language, marital status, nationality, philosophical beliefs, race, religion, sexual orientation, military service, socioeconomic status, or previous incarceration (for unjust marijuana offenses).

The Infused Products Council (NCIA-IPC) is focusing in on the edible and topical area of the industry, looking at what can be learned from the existing businesses and regulations, to be shared across the country for the benefit of the consumer and the manufacturer. There is no limitation on the issues here, with the thought that as we progress and delve deeper into the needs of this sector, it may split into differing groups with even more specialized interests. Regulation is the initial key focus, but that will continue to be pushed within the Council to ensure the infused product sector is helping shape its destiny, rather than being driven by irregular regulations from jurisdiction to jurisdiction..

Equally irregular in the industry is the human resources aspect. Whether we talk training, education, recruitment, or pay and benefits, the field is wide open and the rules are, too. The Human Resource Council (NCIA-HRC) has set up shop with the interests of both employees and employers in mind.

Proposed goals of this council are as follows:

  • Establish best practices for HR, Talent Management, and Learning & Development in the cannabis industry
  • Develop a job board for NCIA members
  • Utilize SHRM and other HR/recruiting organizations to help define HR/recruiting expertise
  • Share best practices among members of the HR Council
  • Providing educational materials to help NCIA member businesses better understand how to be compliant with federal and state employment laws
  • Provide guidelines to NCIA members around recruiting and employment practices

We have also been in discussion with members that are interested in councils on cultivation, marketing and advertising, and retail.

Let us know of your interests, and we will make it happen.


For more information, please reach out to NCIA’s Director of Development, Laurence Gration

Help Economists Determine the Cost of the Banking Crisis

Editor’s Note: From time to time, NCIA hears from researchers looking into an issue related to the cannabis industry. Recently, two Northwestern University economics Ph.D. candidates contacted us because they are studying the economic impact of the cannabis industry’s lack of banking access. In order to complete their research, they need real-world data from cannabis businesses like yours.

This blog post explains their research. We encourage our members to take part in their research, as the results can help support our case for an immediate banking solution. To get involved, contact them at bornstein@u.northwestern.edu or gaby@u.northwestern.edu.

By Gideon Bornstein and Gabriela Cugat

A large number of banks in this country are not willing to work with businesses in the cannabis industry, even when those sales are legal under state law. This is causing major difficulties for thousands of business owners that are forced to operate on a cash-basis. But are they the only ones to suffer? Using straightforward economic analysis we ask who is losing due to these restrictions. The short answer is – almost everyone. Not only businesses are being hurt, but also consumers. In addition, such restrictions also decrease the revenues of the government.

While it is not difficult to argue, as we do below, why restricted access to banking services is bad for the economy, quantifying the different costs is a complicated task. It requires rich data on the costs incurred by businesses together with modern econometric techniques. In the next few months, we plan on collecting the required data to tackle such task. We believe that quantifying these costs is both of scientific interest and of that of the legal cannabis industry. If you are in the legal cannabis industry and would like to get more information about our study, we encourage you to contact us! Our contact information is listed at the top of the page.

In economics, when we want to analyze the effects of a government policy on market participants (consumers and producers) a first and simple approach is to look at the changes in consumer surplus (CS) and producer surplus (PS). These two measures represent what consumers and producers win by participating in the market.

Figure1
FIGURE 1

As reference, Figure 1 shows what market equilibrium, CS and PS would be in the market for marijuana products if everyone had access to banking. If we think of the market demand function as representing how much consumers benefit from each transacted quantity, CS can be computed as the shadowed area in Figure 1 below the demand curve. Similarly, if we think of the market supply function as representing how much it costs to sellers to produce each transacted quantity, PS is the shadowed area in Figure 1 above the supply function.

FIGURE 2
FIGURE 2

What is the effect of banking restrictions on market equilibrium, CS and PS? Not having access to banking implies that producers have to take additional measures in order to be able to sell: install ATMs, hire security companies, allocate extra time to counting and moving cash, etc. This means that for each quantity transacted, the cost of doing so is higher than before. For the sake of simplicity, let’s think that these extra costs can be measured in dollars and correspond to a linear cost of $T per unit. In this case, such increase would shift the market supply curve as shown in Figure 2. Market equilibrium would feature a higher price and lower quantity.

We can decompose the effect on CS and PS as shown in Figure 3. There are two factors that reduce both CS and PS. First, consumers and producers share the burden of the extra cost generated by the lack of access to banking, this is represented by area X in Figure 3 that reduces both surpluses. Second, since the quantity transacted is now lower than before, there is an irrecoverable loss for both consumers and producers represented by area D in figure 3.

FIGURE 2
FIGURE 3

What is the difference between areas X and D? Well, area X is not entirely a loss to society as a whole: it includes payments to security companies, so it is a transfer from one sector to another, but it also includes the cost of the extra time needed to process cash payments, which could be better allocated to leisure or working in something else. Area D, on the other hand, is entirely a loss to society: if the market had access to banking, costs would be lower and quantity transacted would be greater and at a lower equilibrium price. New consumers would be incorporated into the market, and existing consumers would pay less.

Gideon Bornstein and Gabriela Cugat are two economics PhD candidates from Northwestern University in Evanston, Illinois, who are studying the costs incurred by businesses transacting only with cash.

Video Newsletter: Member Spotlight on Cresco Labs from Chicago

This month, NCIA’s video newsletter introduces you to one of our members based in Chicago.

Cresco Labs is a medical cannabis company licensed to develop and operate medical cannabis cultivation centers in Illinois.

James Beard Award-winning chef Mindy Segal recently joined the team to head up the edible product line at Cresco Labs. Meet Mindy, as well as Cresco CEO and founder Charles Bachtell, as they share a bit about their company partnership and how they got involved in the National Cannabis Industry Association.

You can meet the Cresco Labs team and more than 3,000 other cannabis industry leaders at the 2016 Cannabis Business Summit in Oakland, CA, June 20-22. Get your tickets today!


Want your voice heard in our nation’s capitol on issues affecting the cannabis industry? Join us for our 6th Annual NCIA Member Lobby Days in Washington, D.C., on May 12 & 13, 2016.

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Guest Post: Mr. Seeb Goes To Washington

by Ean Seeb, Denver Relief

Editor’s Note: In January, Ean Seeb, who serves on the Board of Directors for NCIA and is co-founder of Denver Relief and Denver Relief Consulting, coordinated with NCIA’s Director of Government Relations Michael Correia to arrange personal meetings with congressional offices in Washington, D.C.

Ean Seeb speaks at NCIA's Policy Symposium in 2015
Ean Seeb speaks at NCIA’s Policy Symposium in 2015

In December, while planning for a January business trip to Washington, D.C., I realized that I should take the opportunity to use some downtime to lobby Capitol Hill offices on issues affecting the cannabis industry. I reached out to NCIA’s Executive Director Aaron Smith and Director of Government Relations Michael Correia and announced my intention. I was amazed at their responsiveness and support for my idea.

The whole planning process was quite easy. I let them know the date I was available and the focus of my trip and let the D.C. office coordinate logistics. Denver Relief Consulting has business interests in Hawaii and I wanted to focus on that state’s Congressional delegation. My goals were to update offices on medical marijuana implementation in Hawaii and ask these offices to co-sponsor The Small Business Tax Equity Act of 2015 (S. 987 & H.R. 1855), which amends Internal Revenue Code Section 280E to allow cannabis businesses in compliance with state law to take standard tax deductions and credits relating to business expenses.

The trip went very smoothly. I met up with Michael the evening before our meetings to discuss issues and logistics. Although I am well-versed on issues affecting our industry, it was really informative for me to sit down with him and discuss our focus, strategy, and talking points. We were joined by NCIA Member Tae Darnell, CEO of Sensi Media, whose background on cannabis reform in Hawaii goes back many years and was a great asset to our meetings.

 

 

We visited offices in both the Senate and House of Representatives, and each office was very informed about cannabis issues, was responsive to our concerns, and asked insightful questions. I remember back in 2013 when NCIA held its 3rd annual member lobby days. During those meetings, staffers would drop their jaws and say “You’re here to talk about what?” It was almost humorous because, back then, staffers were still in shock that cannabis issues were being brought to them. This time, one of our meetings lasted a full hour! The reception from congressional offices has evolved significantly over the past five years, and that can be attributed to the work NCIA has done on the ground.

 

The National Cannabis Industry Association's 5th Annual Lobby Days in Washington, D.C.
The National Cannabis Industry Association’s 5th Annual Lobby Days in Washington, D.C.

Although our meetings were with Democratic offices, who tend to be supportive of our issues, they were still not co-sponsors of legislation that would solve our 280E tax problems. The offices really appreciated tying the issue to Hawaii and answering questions specifically related to the state and how 280E will negatively affect their constituents. Each of the offices will discuss co-sponsoring legislation in the future, and our D.C. office will continue working with them to gain their support.

I did my homework with information provided by NCIA through newsletters, packets, and the website. An hour’s worth of studying on the front end made for some really powerful and effective meetings. As an NCIA member, it was personally and professionally fulfilling to be able to leave the Capitol thinking, “Today, I made some good progress on our issues, and for our industry, through the work done with these folks.”

 

I wholeheartedly encourage other NCIA members not only to go to NCIA’s 6th annual Member Lobby Days in May — but also to go to D.C. on your own. The NCIA Government Relations team will be there with you every step of the way.

As I was leaving, Michael said, “Please tell other members who happen to be traveling to D.C. that we are available for any NCIA member, at any time, who wants us to coordinate personal meetings with congressional offices.”

If you are interested in contacting NCIA’s Government Relations department to schedule meetings with Members of Congress in Washington, D.C., please email Government Relations Coordinator Michelle Rutter at michelle@thecannabisindustry for more information. 


 

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NCIA’s High-Impact Quarterly Cannabis Caucuses – Q1 Photos and Feedback

Last week we wrapped up the first quarter of our newly established event series, the Quarterly Cannabis Caucuses. Thanks so much to the nearly 500 members, speakers, supporters, and volunteers that engaged with NCIA’s federal advocacy work at caucuses in twelve cities across the country!

Take a look at these photo highlights and member testimonials from the first quarter and get registered for the Q2 Cannabis Caucuses, coming in April!

The National Cannabis Industry Association's First Quarterly Colorado Cannabis Caucus



“Last night we attended the National Cannabis Industry Association meeting and were reminded about the crucial importance of advocacy in this election year. The continued reform of our drug laws and the nation’s growing access to cannabis is not a given.
Kiva Confections


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“I had the pleasure of attending both the Denver and Las Vegas NCIA caucuses and can’t begin to say enough good things. The content, location, and format were on point. I got to catch up with lots of colleagues, who were able to introduce me to prospective customers, and I was also able to meet several new entrants to the industry. I made amazing business connections and was able to set up 5 meetings for the following day.”
Amanda Ostrowitz, Co-Founder & Chief Strategy Officer, CannaReg§



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“Last night at NCIA’s Quarterly Cannabis Caucus, I opened it up by expressing the importance of national advocacy. We all know the importance of local and state advocacy but the biggest threat to my business is 280E. This is the IRS tax code that does not allow dispensaries to write off ANY expenses. We just want to be treated like every other small business in America. This tax theft will happen every year until the tax code changes. Simply put, the IRS has robbed me and my patients. This is just one reason why federal law MUST CHANGE. Get involved, get active, and join the National Cannabis Industry Association.”
 – Aaron Justis, Buds & Roses



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Looking for downloadable versions of the information we provided at the first round of Cannabis Caucuses? Check out our Cannabis Caucus Resources page.

The next events in the Quarterly Cannabis Caucus series will come to you in April. So check out the dates below, mark your calendar, and register online now by visiting the NCIA Events page!

Q2 QCC CalendarHave any feedback from an event you attended? Want to suggest a particular topic you would like covered at our next Cannabis Caucus in your area? Fill out our short attendee survey to provide us with valuable feedback we’ll use to improve future events.

Interested in sponsoring an upcoming Cannabis Caucus in your area or a series of events across the country? Check out our Cannabis Caucus sponsorship guide which outlines pricing and benefits, as well as discounts on packages for our third annual Cannabis Business Summit & Expo taking place this year in Oakland, June 20-22.

See you at the next Caucus!

New Cannabis Banking Action in the House

On Tuesday, February 2, the U.S. House of Representatives Committee on Rules held a hearing on the Financial Institution Customer Protection Act of 2015 (H.R. 766). This bill prohibits federal agencies – including banking agencies – from terminating certain bank accounts simply due to the nature of their business. The bill was introduced by Rep. Blaine Luetkemeyer (R-MO), as a response to the Department of Justice’s Operation Choke Point, which puts banks under scrutiny for their work with businesses the DOJ considers at risk for fraud or illegal activities, even when the businesses themselves are operating legally. Rep. Luetkemeyer’s bill would limit law enforcement’s ability to restrict access to the banking system.

To watch the hearing, view here:
https://rules.house.gov/video/rules-committee-hearing-hr-766-and-hr-1675

Longtime cannabis champion Rep. Ed Perlmutter (D-CO) used this hearing as an opportunity to offer an amendment to the legislation. His amendment would have allowed banks and credit unions to offer financial services and maintain relationships with state-legal, licensed cannabis businesses, without fear of federal prosecution. In addition to Congressman Perlmutter’s testimony, Representatives Jared Polis (D-CO) and Alcee Hastings (D-FL) spoke in favor of the amendment.

When NCIA first learned of the hearing last week, our Government Relations office coordinated with Rep. Perlmutter’s staff and advocated for the amendment with Rules Committee Members and staff. Although our cannabis champions on Capitol Hill spoke eloquently on behalf of the amendment, the committee ultimately voted it down. The 3-9 vote broke along party lines, with all Democrats voting in favor and all Republicans voting in opposition.

NCIA salutes all our Capitol Hill advocates who continually stand up for the cannabis industry, and especially Rep. Perlmutter for taking the lead on banking reform. Although this effort fell short in the end, it served as a powerful message to Members of Congress that NCIA and its allies will look for every opportunity to fight for the fairness and respect our industry deserves.

This year will be truly historic for cannabis reform and it’s time for Congress to clarify the conflict between the federal government and the states on cannabis and address this vital issue. NCIA continues to advocate on your behalf every day so that all legal, state-sanctioned cannabis businesses may eventually access financial services and stop being discriminated against.

Guest Post: Supplementing Greenhouse Lighting in Winter Months

By Shelly Peterson, Vice President, urban-gro

urbangro3As the seasons change, so does the amount of light that enters into your greenhouse. Summer months may offer an abundance of natural light; however, the longer nights of winter require supplemental lighting for growers to achieve the best yield possible from their crop. Some greenhouse facilities shut down during the winter months due to natural lighting restraints, but there are easy solutions that can mean more harvests and bigger profits for growers. The first step is to target a daily light interval (DLI) number for each facility and design the supplemental light accordingly. This ensures optimal light intensity and uniformity in the facility year-round.  

On Site

Recently, Colorado marijuana cultivators have begun to move into more efficient greenhouse structures. With proper planning and execution, these growers are experiencing as much or more success as indoor gardeners. It does take proper planning to get through the short days of the winter, and owners are turning towards horticulture companies to help them succeed. Based on the sun’s position in the geographical region, high tech control systems with DLI sensors can be installed to measure when the natural light falls below a certain level and the supplemental light is needed to optimize growth.

urbangrogreenhouseFor example, at urban-gro, once we know the facility’s DLI and obstructions within the greenhouse structure, we begin the planning process and consider technical factors for the layout of the lighting system. Ensuring optimal lighting layout for the grow facility is the top priority. Incorporating lights into the structure so they create minimal shadowing is critical; this ensures that the crops are getting the optimal amount of natural light when the sun is shining. 

Today, most grow facilities use 1,000-watt DE HPS light fixture, which is the most efficient light source on the market for the plant canopy. Once the lighting system is installed, it is essential that the correct intensity is aligned with the crops’ growth stage, which ranges from veg to bloom. We schedule a gradual increase of light intensity so yield is maximized and never harmed.

End Result

With supplemental lighting, cultivators can guarantee the correct amount of lighting and environmental controls for the winter months to ensure yields and profits. 


Shelly Peterson serves as Vice President of Sales for urban-gro for the last three years. Shelly manages the company’s sales force located across the country. Her passion for eco-friendly solutions and creating a sustainable environment ensures that the commercial cultivator is provided with a lighting plan that utilizes the least amount of equipment. Further, her skills learned in the commercial lighting industry have enabled her to work with regional electrical providers to maximize available utility rebates for urban-gro’s customers. Urban-gro is a Sustaining level member of NCIA since November 2014. 

 

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