With the arrival of marijuana legalization in the U.S. comes medicated cookies, gummies, brownies, caramels, hard candies, chocolates, Rice Krispies treats and more — available for purchase in states that allow infused edibles within their pot laws.

Edibles make up a sizable chunk of Colorado pot shop business, anywhere from 20-40 percent of overall sales, according to industry estimates — and for good reason, say industry leaders.

“They’re discreet, and it’s an easy way to dose the medication,” said Bob Eschino, a partner at Colorado-based Medically Correct, which makes the popular Incredibles infused chocolate bars. “Especially here in Colorado, where you can’t smoke in public, you can still medicate with edibles.”

Read more: Edibles 101: Eight tips for getting the right dose | The Cannabist