About: Edible Events Co. is a full-service event-planning company specializing in cannabis event production. They are currently producing monthly, ticketed cannabis-friendly “BYOC” all-inclusive catered events, held in high-end, private spaces throughout Denver.

Cannabis Industry Sector: Corporate Cannabis Event Production

Founded: 2013

NCIA Member Since: 2014

Led by: Jane West, LLC

Edible Events is one of NCIA’s newest members. We caught up with founder Jane West to talk about her involvement in the industry and her vision for the future of cannabis events.

NCIA: What makes Edible Events Co. unique?

West: There are many companies now selling multi-day cannabis tourism packages in Colorado. Edible Events Co. instead produces singular events that are unique experiences including responsible, adult use of cannabis. With over 15 years of corporate event management experience, we are also a full-service event-planning company capable of large-scale fundraisers, festivals, and conference production.

Since its inception just 4 months ago, Edible Events Co. has received extensive press coverage spanning five continents, including an editorial by Maureen Dowd of the New York Times and excellent video coverage at The Telegraph (U.K.), covering our first event, which was held on January 24th.

NCIA: What’s on the horizon in 2014 for Edible Events Co.?

West: With ski season upon us, our private, discreet Après Ski packages are currently drawing the most interest. They are fully catered affairs created by our Executive Chef, Melissa Parks, that begin with a THC infused amuse’. Our next ticketed Denver event is cheekily entitled “A Threesome with Mary Jane” and will be held at Space Gallery at 765 Santa Fe Drive on Valentine’s Night.

While these events are the foundation of the company, Edible Events Co. is seeking out new endeavors in corporate cannabis event production. We have recently begun promoting our Executive Ideation Retreats to business news outlets.

NCIA: What drives your entrepreneurial passion?

West: I have been producing and directing events large and small my entire professional career. After completing a successful five-day conference held for 6,000 attendees of Obama’s 2013 inauguration, I decided it was time to work independently and create something truly unique. Edible Events Co. was created with one goal in mind – to maximize the cannabis consumption experience and stimulate attendees’ heightened awareness of taste, smell, sights, and sounds, via artfully choreographed events that are incredible experiences. We showcase the very best Colorado has to offer in the culinary, cannabis, and art scenes. That’s what I love most about my job; I get to interact daily with passionate cannabis professionals, artists, and chefs to produce sophisticated events. I love bringing people together.

NCIA: Where do you see the cannabis industry in 5 or 10 years?

West: I think the possibilities are endless. With more professionals joining forces to support our industry, I think we are truly changing perceptions and stereotypes of cannabis consumption and consumers. For me personally, I would like cannabis to eventually be seen as a widely accepted alternative to alcohol consumption within my demographic.