The cannabis industry is trying to show a different face — one that is far from a stoner stereotype.

The National Cannabis Industry Association, a trade association, has launched a new website and series of digital ads showcasing the stories of people who work in the cannabis industry, including a former Marine and older woman who turned to marijuana for relief after having a knee and hip replacement. The politically-focused ads are a first for the marijuana industry and will run in the Washington, D.C., area.

Their launch coincides with congressional hearings for president-elect Donald Trump’s choice for attorney general, Sen. Jeff Sessions (R-Ala.) Sessions is a longtime opponent of marijuana legalization, and many in the industry fear he could crack down on the burgeoning industry, if confirmed. Pro-marijuana activists are expected to protest outside his hearing on Tuesday.

“Cannabis businesses generate billions of dollars in economic activity and support tens of thousands of jobs,” said Aaron Smith, executive director of the National Cannabis Industry Association.

Read more: https://www.washingtonpost.com/news/post-nation/wp/2017/01/10/who-works-in-the-cannabis-industry-a-new-trade-association-ad-campaign-shows-its-employees/