Every month, we zoom in on one of our members to hear their stories and learn more about their businesses in this ever-changing industry. For the month of April, we visit with Robert Van Roo of Palm Springs Safe Access in California. PSSA is a not-for-profit medical cannabis dispensary offering a modern, sophisticated environment for qualified patients to access affordable, high-quality, safety-tested medicine. PSSA strives to be a model corporate citizen, partnering with other organizations to help improve the community’s collective health.
Cannabis Industry Sector:
Medical Cannabis Provider
NCIA Sustaining Member Since:
October 2014
Tell us a bit about you and why you opened Palm Springs Safe Access (PSSA)?
My name is Robert Van Roo and I’m the co-founder and president of Palm Springs Safe Access. It’s been fifteen years since my first experience with cannabis. Spending most of my youth and adult life in Grass Valley and San Francisco, I’ve been exposed to a lot of friends working in the industry. I’ve seen this medicine change countless lives and it’s changed mine as well.
Throughout 2009, President Obama’s speeches struck a chord with me, with clear messages encouraging entrepreneurs to be bold and create new jobs and change. I took this calling very seriously – although I’m sure he wasn’t aiming at cannabis startups. To hone that entrepreneurial spirit, I knew I couldn’t stimulate job growth as a photographer. However, I saw the potential through cannabis. So began my journey working in the California cannabis industry, with the first iteration of Palm Springs Safe Access (PSSA) taking shape in late 2011.
CEO and Co-founder, Robert Van Roo, and VP & Chief Agricultural Officer, Cody Henderson
At PSSA we believe when entrepreneurs with the right intentions work with cannabis, it can better the communities in which they operate and someday change the world. The uses of this plant are endless. This industry has the capacity to change lives and create new economic growth not seen in the United States for generations. We understand this is a utopian view, but that’s why Cody Henderson and I opened Palm Springs Safe Access. We did it to create change.
Why should patients seeking medical cannabis come to Palm Springs Safe Access?
We believe that our patients deserve an exceptional experience that begins the moment they walk through the doors of our facility and continues when they return home and use their medicine. Steve DeAngelo said it the best: “Out of the shadows, into the light.” I took this statement literally, so we built a well-lit facility with sweeping views of the mountain range here in Palm Springs.
Cody and I are both artists by trade, so naturally we had to have a creative and visually stimulating space. We worked with an 8,000-square-foot blank slate, with just concrete floors and four walls with no power. Everything was done in-house, from the interior design to the layout, down to the manufacturing of light fixtures and the finish work.
We continued this trend with our in-house cultivation. This ensures best practices and quality control for our patients. When it comes to products we didn’t produce ourselves, we carefully vet sources and individuals, in many instances physically going throughout California to see for ourselves where the products provided to our patients are cultivated, manufactured, and branded.
Our patients deserve only the best. Absolutely all our medicine is lab-tested for safety and potency. Independent testing by the City of Palm Springs verifies that we have the cleanest products in the city. Our flowers are nitrogen-flushed and then sealed with Boveda packs inside. All the latest science points to the important roll terpenes play in the medicinal qualities of each specific strain. That makes this collaboration with Boveda, the leader in two-way humidity control, very exciting because early research is already showing that there is 15% retention of terpenes when the 62% moisture packs are present. The packs add moisture as well and since Palm Springs is located in low desert we have to compete with dry conditions.
We believe patients should seek out our facility for the exceptional experience and highest assurance of safety that Palm Springs Safe Access provides through the tireless efforts of our entire team.
The Palm Springs Safe Access team
As a business owner, you’re very involved in your community and in causes that you care about. Can you tell us more about what matters most to you, and how your business participates in pushing for progress?
When it comes to cannabis, education and knowledge is paramount; we tirelessly work to educate patients, politicians, physicians, and peers in the industry. Lab testing became a benchmark mainly because those seeking the benefits of this plant often have compromised immune systems. Late in 2012, I began educating and lobbying the City of Palm Springs in regard to the importance of lab testing. Last year Palm Springs became the first city to ever contract a cannabis lab and independently test medicine being dispensed in their city.
I stay as active as possible with politics on local, state, and federal levels, continuing the conversation with city council members, members of Congress, and senators. We regularly create education and policy reports and actively engage policy makers. On a state level, we participate on both the Legislative and Retail/Delivery Committees with the California Cannabis Industry Association (CCIA) and stay as active as possible with NCIA. In May, I’ll be going to Lobby Days in DC for my second year.
When it comes to community involvement, the support of local organizations is key, and PSSA does its part. We are regularly involved with charitable events and infuse local charities and political activism groups with significant donations, support, and sponsorships. We believe it’s our responsibility to be involved in creating change locally. We strive to represent an accurate picture of our industry as active community partners and show what the cannabis industry can do.
We contribute as much time as possible to the NCIA Minority Business Council, which aims to create an inclusive and diverse industry respectful of all persons and create unique opportunities to attend NCIA events. This is a huge undertaking and we believe with proper programs in place our industry can provide job opportunities for under-represented and disadvantaged groups and individuals to gain insight on opportunities that are available in the industry. That’s why we support the NCIA Minority Business Council scholarship program whenever possible.
Why did you join NCIA?
Robert Van Roo, CEO and Co-Founder of Palm Springs Safe Access
Joining NCIA was the first thing PSSA did when we received our local permit. While PSSA was successful in Palm Springs, the fight for fairness on a state and federal level was clearly the end game. It was the next logical step to take, and we believe it’s our responsibility as a legitimate and responsible member of the industry to support the important causes NCIA addresses.
When we joined, we were focused on helping advance causes like fair taxation, access to banking, and sensible policy on cannabis. Since then, NCIA has become so much more than that to us. It’s a community of like-minded cannabis entrepreneurs. We’ve developed relationships with industry peers throughout the country at NCIA events. We’ve expanded our breadth of best practices through the education received at the exemplary NCIA summits and symposiums and have managed to stay current with the ever-changing landscape of the cannabis industry.
To make the most out of the Lobby Days experience, register early so that we can begin the process of setting up meetings for you on the Hill. Members who register before April 30th will be entered to win admission and travel expenses for two at NCIA’s Cannabis Business Summit & Expo, including airfare and lodging.
NCIA Accepting Nominations for Board of Directors Candidates
NCIA prides itself on the democratic system we employ to select our Board of Directors, who are tasked with overseeing the organization’s budget and strategic plan, as well as acting as ambassadors for the association. Board members also support NCIA and the NCIA-PAC through financial contributions and member recruitment.
NCIA’s Board of Directors is made up of 22 elected positions and the executive director, who reports to the entire board. Elected members serve two-year terms and elections are staggered with 11 of the 22 seats open this year. A list of current board members is available online.
The online ballot will open to all NCIA members on Saturday, April 30, and online voting will be open until until 11:59 p.m. Eastern Time on Monday, May 16.
NCIA utilizes a weighted voting system. Each member business can cast one ballot, voting for up to 11 candidates. Each ballot is then weighted according to membership status. A Sponsoring Member’s vote carries twice the weight of a Basic member’s vote and a Sustaining Member is weighted at five times that of a Basic member.
If you are not yet a member of your industry’s trade association but want to participate in the election as either a voter or a candidate, contact NCIA’s Laurence Gration at laurence@thecannabisindustry.org or (303) 223-4247. We are also happy to answer any questions you have about the election or upgrade your membership so your vote will carry more influence.
**NOTE: Board candidates may not nominate themselves or have someone else from the same member business nominate them. If you or someone at your company would like to run for the board, please contact a colleague at another NCIA member business to request a nomination. **
More information about the board election, including a voter guide with candidate information, will be made available to our membership by e-mail in the weeks ahead.
Video Newsletter: We’re going to D.C. in May, and so should you…
One of our most impactful events of the year is just two months away, and NCIA wants you to be there with us in Washington, D.C.
In this month’s video newsletter, hear from NCIA executive director Aaron Smith, as well as NCIA members Steve DeAngelo of Harborside Health Center, Jaime Lewis of Mountain Medicine, Brian Caldwell of Triple C Collective, and Ean Seeb of Denver Relief, as they share their stories about joining NCIA on Capitol Hill for our annual Cannabis Industry Lobby Days.
Register today for NCIA’s 6th Annual Cannabis Industry Lobby Days, May 12-13.
To make the most out of the Lobby Days experience, register early so that we can begin the process of setting up meetings for you on the Hill. Members who register before April 30th will be entered to win admission and travel expenses for two at NCIA’s Cannabis Business Summit & Expo, including airfare and lodging.
Guest Post: 2015 Cannabis Industry Market Analysis
2015 was a very exciting time in the cannabis industry. According to public opinion polls conducted in the U.S., between 51% and 58% of respondents were in support of legalization. The highest level of support comes from the age range of 18-34, showing a staggering 71% supporting full legalization.
In 2015, several states voted for some form of cannabis proliferation, and many more have taken decriminalization measures. With a year of adult-use retail cannabis now completed in Colorado and Washington, and the start of full legalization in Oregon, the tide seems to be slowly but steadily shifting.
Reflecting back on 2015, here were a few of the notable developments that resonated throughout the cannabis industry.
Emerging Markets
Currently there are twenty-three states and the District of Columbia that have laws legalizing cannabis usage in some form. Four states have completely legalized cannabis use for adults 21 and older.
On the medical side, several states opened their first cannabis dispensaries to the public in 2015. Nevada, Massachusetts, Minnesota, Delaware, and Illinois were among these states. Though sales have been slow going for various reasons, 2016 should be a landmark year for legalization in many of these newly developing cannabis markets.
Adult-Use Cannabis Boom
Colorado, Washington, Oregon, and Alaska have all completely legalized the possession of cannabis. On January 1, 2014, Colorado opened its first adult-use cannabis stores, which effectively combined their medical and retail markets. Their combined medical and adult-use system generated more than $699 million in gross revenue in 2014, with approximately $76 million in tax revenue collected. Washington, by comparison, opened its adult-use market in July of 2014 and finished the year with $64 million in total sales and $16 million in tax revenue collected.
The revenue figures for 2015 have eclipsed the previous year’s marks substantially. Colorado gross sales came in just over $996 million for 2015, with $135 million in tax revenue collected from close to 800 stores, servicing about 5.5 million residents.
Washington, by comparison, generated more than $357 million in retail sales, with more than $115 million going to the state as an excise tax. This revenue was generated at approximately 205 licensed stores, servicing 7 million residents.
Meanwhile, Oregon started a partial foray into adult-use cannabis sales by utilizing the existing network of medical dispensaries selectively approved for retail sales of cannabis flowers to anyone 21 and older. In July of 2016, Oregon will completely open its adult-use market. Alaska, with no medical dispensaries or infrastructure, will likely take much longer to develop as a viable market.
This chart references data from the Washington Liquor Control Board as well as The Cannabist website.
2016: Legalization Abounds
With the level of success, both fiscally and socially, that was achieved in relatively small states, it should be expected that 2016 will be a big year for ballot measures legalizing cannabis. There are several states that are gearing up for potential 2016 ballot initiatives. Massachusetts, Maine, Missouri, Ohio, Nevada, California, and Hawaii are the states that seem likely to make it to a vote.
Northeast
In the Northeast, there have been several developments causing optimism throughout the region. New England has taken a very progressive path to legalization. Every state has a medical cannabis market and has decriminalized possession of small amounts of cannabis with the exception of New Hampshire. New Hampshire has made at least six attempts to get decriminalization measures passed, but so far these initiatives have been unsuccessful getting past the State Senate. Ironically, four dispensaries are set to open in 2016 for medical patients that meet the qualifying conditions.
Midwest
Ohio had a ballot measure to legalize cannabis late in 2015. The legislation featured a basic monopoly on production being designated to 10 predetermined groups comprising wealthy residents. Unsurprisingly, there was overwhelming opposition, with the proposed legislation getting shot down by a margin of almost 2:1 against. We’ll likely see a second attempt to pass a legalization measure in 2016.
West Coast
With Washington and Oregon taking legalization measures, California is the next in line. At the end of the session in 2015, Californians passed the Medical Marijuana Regulation and Safety Act. This piece of legislation sets up the regulatory framework for a state-recognized medical marijuana industry. California, being one of the largest states, with a population of over 38 million residents, has had a vibrant quasi-grey market with an estimated 2,000 stores operating within the state. Despite the lack of reported sales figures, estimates of the California market are conservatively $3 billion to $5 billion annually. Should this market be legalized and regulated at some level, this could generate an estimated $450 million to $750 million in tax revenue, should the state impose a 15% tax rate.
2016 should be another historic year for the cannabis industry. With public opinion steadily growing in support of legalization, and the hysteria of an election year, it would not be surprising to see cannabis proliferation take the forefront in the national conversation.
Jim Makoso, Vice President of Lucid Oils
Jim Makoso is an entrepreneur in the cannabis industry. He joined Vuber Technologies as one of the original investors in February 2014. He is currently an Advisory Board Member and shareholder responsible for guiding strategic development. January 2015, Mr. Makoso founded Lucid Labs and Lucid Oils. He currently holds the position of Vice President and is responsible for strategic partnerships and business development.
Why Lobby Days Are Important To Me
by Michael Correia, NCIA Director of Government Relations
As the remaining days of winter wind down, each new day brings added excitement for me as we look forward to spring and NCIA’s 6th Annual Lobby Days, being held May 12th and 13th. Lobby Days has always been a highlight of my year, as it gives me an opportunity to meet our wonderful members from around the country and to showcase our industry to members of Congress.
Michael Correia, NCIA’s Director of Government Relations
Before joining the NCIA team in 2013, I spent more than 15 years working on Capitol Hill. One aspect that I will always remember is seeing all the interest groups converging on Capitol Hill to hold their individual lobby days and advocate for a particular issue. It gave me, as a congressional staffer, the opportunity to see first-hand who supported (or opposed) certain policy issues and to gain a thorough understanding about those particular issues, making the issue personal to me. As we get nearer to NCIA’s Lobby Days, it’s very important for you to find the time, make the sacrifice, become politically engaged, and ensure your voice is heard as we put a personal face on this industry.
For most NCIA members, cannabis reform is the number-one policy issue, but for congressional offices, it is only one of hundreds of issues they tackle on a regular basis. When NCIA members show up for Lobby Day, the marijuana issue is no longer theoretical, but personal.
It is the child with epilepsy, it is the returning vet with PTSD, it is the grandparent with cancer, or the parent dealing with chronic pain.
It is the local business owner, paying taxes, and providing jobs.
It is “regular” people asking congressional offices to support an issue that is broadly supported in the district.
There is no easy way to say it, but politicians are risk-averse and take the path of least resistance. It is much easier for them to support an issue that is broadly “accepted” rather than what is perceived to be a “fringe” issue. Putting a face to our cause is so important to changing Congress’ perception of our industry.
If you follow the news, you know that Congress has gotten so polarized that it’s becoming harder and harder for them to pass basic legislation – even funding our nation’s budget. With all the issues going on in the world today, it is easy for political leaders to just forget about an issue and leave it to the side. Political change does not happen in a vacuum; it takes active engagement and continual struggle to achieve success. Our issue will not be swept aside and forgotten. Between the presidential election and so many states having ballot initiatives, 2016 is sure to be a truly historic year for cannabis reform. It is imperative that the next president continue on with the previous administration’s policies on cannabis (and do even more). The best way to ensure continual progress is having Congress affirm what is already happening at the state level and continue supporting pro-cannabis legislation in larger and larger majorities.
NCIA’s 5th Annual Lobby Days in Washington, D.C.
My goal has always been to build up the kind of respected, professional, effective government relations effort that every other industry in America has and that our members can be proud of, but I can’t do that without your help. My job in Washington, D.C., is not mutually exclusive to what is happening at the local level. When I walk into an office to discuss our issues, it’s always refreshing when they say “we’ve been hearing from our constituents on this issue.”
In addition to having your voice heard and putting a legitimate face on our industry, attending Lobby Days gives you an opportunity to meet our government relations office and witness first-hand what we are trying to accomplish at the federal level, along with meeting other cannabis reformers from around the country. This is just one part of our journey. Being professional. Being effective. Being heard. To help achieve all of our goals, I need your help. Please find the time to make sure your voice is heard and join us for Lobby Days.
Register before April 30 and you’ll be entered to win admission and travel expenses for two at NCIA’s Cannabis Business Summit & Expo, including airfare and lodging at the Oakland Marriott Convention Center June 20th through 22nd. The winner will be announced at Lobby Days, and you must be present to win.
VIDEO: 1 minute, 12 cities, a million reasons to join NCIA’s Cannabis Caucuses
NCIA’s first round of Quarterly Cannabis Caucuses were a powerful example of how we can build a successful industry together. But don’t take our word for it! Check out the video above to hear from attendees themselves.
Don’t miss out on your next opportunity to be a part of NCIA’s influential, information-packed quarterly event series. Cannabis Caucuses are FREE for NCIA members, and just $50 for non-members.
Register today for the Q2 Cannabis Caucuses, coming to a city near you in April!
Oregon – Portland, OR – Tuesday, April 12 – REGISTER NOW Mid-Atlantic – Washington, D.C. – Tuesday, April 12 – REGISTER NOW Northeast – Boston, MA – Thursday, April 14 – REGISTER NOW Florida – Miami, FL – Thursday, April 14 – REGISTER NOW Midwest – Chicago, IL – Tuesday, April 19 – REGISTER NOW Tri-State – New York, NY – Tuesday, April 19 – REGISTER NOW Colorado – Denver, CO – Thursday, April 21 – REGISTER NOW Southwest – Phoenix, AZ – Thursday, April 21 – REGISTER NOW Nevada– Las Vegas, NV – Tuesday, April 26 – REGISTER NOW So. California – Newport Beach, CA – Tuesday, April 26 – REGISTER NOW No. California – San Francisco, CA – Thursday, April 28 – REGISTER NOW Washington – Seattle, WA – Thursday, April 28 – REGISTER NOW
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Cannabis Industry Sector: 
