Kris Krane serves as a Principal and Managing Partner at 4Front Advisors, the nation’s premier medical marijuana dispensary consulting firm that is dedicated to ensuring the highest standards of operations in the industry, and president of 4Front Ventures, a holding company dedicated to professionalizing the cannabis industry. Since forming 4Front Advisors, the company has experienced unparalleled success in helping clients navigate the complex regulatory process necessary to obtain medical cannabis business permits in state regulated markets. Under Mr. Krane’s leadership, the company has developed the most professional best practice operating standards for retail dispensaries, largely based on professional standards from the retail, hospitality, and medical cannabis industries.

Prior to forming 4Front, Kris served as Director of Client Services for CannBe, where he helped develop many of the best practices that have become the backbone of 4Front Advisors’ operations. Kris got his training in the medical cannabis industry at Harborside Health Center in Oakland, CA, the largest medical cannabis dispensary in the country, which also serves as a training grounds for 4Front Advisors’ clients.

Kris has dedicated his career to reforming the nation’s failed and misguided drug policies, having served as associate director of the National Organization for the Reform of Marijuana Laws from 2000-2005 and executive director of Students for Sensible Drug Policy from 2006-2009. At NORML, Kris was responsible for tracking marijuana legislation in all 50 states and coordinating grassroots networks to support the organization’s reform efforts. As the organization’s chapter coordinator, Kris helped increase the number of NORML chapters to over 120 nationwide.

During his tenure at SSDP the organization experienced rapid growth at the chapter, national and international levels, increasing from chapters on 40 college campuses in 2006 to over 200 when Kris left the organization in 2009. During this time the organization led a successful campaign to convince members of Congress to scale back the HEA Aid Elimination Penalty, the law that automatically denies federal financial aid to students with drug convictions, removing the penalty’s retroactivity and restoring aid to tens of thousands of students. Kris has personally appeared on television news programs including Fox News Weekend Live and Today in New York, and has been featured on National Public Radio, Court TV Radio, Wisconsin Public Radio, The WWRL Morning Show with Armstrong Williams, and dozens of local radio shows nationwide.

Kris currently serves on the Board of Trustees for Students for Sensible Drug Policy and the Board of Directors of the National Cannabis Industry Association, Marijuana Majority, and Common Sense for Drug Policy. He also served as Associate Editor of the 2011, 2013, and 2015 editions of the Arcview Market Research Report, the most comprehensive report on the size and scope of the legal marijuana.