Lisa is the Marketing Director at NCIA and has extensive experience changing what people know, think, and do about controversial issues. Her career in communications, marketing and public policy began during her tenure at Colorado Coalition for the Homeless where she worked with the state house lobbyist to protect the housing rights of low-income individuals. Lisa then spent a year volunteering with the Worldwide Opportunities on Organic Farms program in New Zealand and honing her photography skills. She has also directed marketing at a start-up, The Financial Health Institute, while teaching Behavioral Economics to adults experiencing financial stress. Lisa transitioned into the cannabis industry as a cannabis content writer and most recently directed marketing on the horticultural side of the industry. She believes no plant should be illegal and that federal cannabis policy reform is imperative to reduce social and economic inequity.