HAYDEN, SHANNON | The National Cannabis Industry Association
Chief Operating Officer


As Chief Operating Officer, Shannon provides day-to-day oversight of NCIA’s operations to support its growth, strength and efficiency. She develops strategy and future plans for the organization. She guides the departmental leadership team responsible for all organizational areas, including finance, HR, membership, marketing, government relations, business development and events, as well as all other functional areas. Shannon engages NCIA’s dedicated and thoughtful staff to identify opportunities and needs and develop strategies, systems and reporting. She brings to NCIA extensive past experience in operations, along with research and analysis. A graduate of the Colorado College with a degree in Sociology, Shannon also has a master’s in Educational Psychology with an emphasis on Research and Evaluation Methodology. Prior to joining NCIA, Shannon led operations for a research company. Among her other experience, she has designed and directed survey research projects and coordinated marketing and design for an educational software company. Shannon lives in Boulder with her husband and kids.

Join the movement

NCIA is leading the cannabis industry's unified and coordinated campaign to ensure our business sector is treated fairly and has the opportunity to reach its full potential. Now - more than ever - is the time to invest in your business and the future of the industry by becoming a member.