Bethany Moore: You’ve been working as Deputy Director of National Cannabis Industry Association since last winter. What are your responsibilities and how do you like working in the cannabis industry?

Taylor West: Working in the cannabis industry has been one of the most exciting, interesting, and educational jobs I’ve ever had. As one of our members told me, cannabis industry years are kind of like dog years – one is equivalent to seven in any other business. That certainly feels like it’s been true for my first year!

My job at NCIA covers a lot of different areas, but one of the most important is strategic communications and media relations. Our industry is in a very bright spotlight these days, with an intense amount of media interest. I try to make sure we’re telling the real story of our members, highlighting the businesses that make up our responsible, legitimate, and community-engaged industry. It’s really important that policymakers understand that we are an industry of hard-working, innovative small-business people, and that we deserve to be treated fairly.

Read more: Lady Business: Taylor West, Deputy Director at National Cannabis Industry Association | Ladybud