Current Issues & Laws

Improving Public Perception

NCIA is working to improve the American public’s perception of cannabis, cannabis consumers, and the industry that serves them. By seizing upon media opportunities in a timely fashion and elevating the voices of our members, we are changing the way the public views cannabis businesses. Educating the public on the value the legal cannabis industry brings to the U.S. economy and society as well as its relative safety and efficacy as a medicine and wellness product is key in our efforts to reform federal law.