News & Resources

The Cannabis Industry Voice


NCIA hosts a weekly podcast with guest members who share their experiences, challenges, and successes operating businesses serving the legal cannabis industry. The show is hosted by NCIA’s Communications Manager, Bethany Moore.


The Latest

Community
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Compliance In Cannabis With Frank Nisenboum

Learn more about Compliance In Cannabis With Frank Nisenboum, Vice President of ERP Sales/c2b teknologies. Frank is a trusted advisor at c2b technologies who has guided organizations of all sizes enabling them to establish a technology presence and expand their business through technology. His proven ability to analyze the current and future plans of a […]
Learn more about Compliance In Cannabis With Frank Nisenboum, Vice President of ERP Sales/c2b teknologies. Frank is a trusted advisor at c2b technologies who has guided organizations of all sizes enabling them to establish a technology presence and expand their business through technology. His proven ability to analyze the current and future plans of a company and work with team members to subsequently bring technology solutions to the organization result in improved processes and controls that assure continued growth and profitability. Frank has worked in the ERP and CRM software selection, sales, and consulting industry for almost 25 years.Compliance We start by talking about compliance. It’s on our minds in this industry constantly. We’ve seen some common mistakes or infractions that are made on the compliance front, creating some patterns that our industry should take notice of and address. We talk about these common compliance infractions we’re seeing in our industry lately. Having touched on compliance here, which is our industry’s mantra, there’s a lot of documentation involved in staying compliant. Everything from the seed to sale reporting like tracking the plants themselves and even the waste material, to financial reporting of sales for METRC, as well as 280E compliance, good grief. So we dive into managing all that and how to keep it all together.

Community
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The Vaping Crisis with Ramon Alarcon and Arnaud Dumas de Rauly

Listen to this episode to learn more about the vaping crisis with Ramon Alarcon and Arnaud Dumas de Rauly on NCIA’s Cannabis Industry Voice. Arnaud is currently Co-Founder and CEO of The Blinc Group. He is a thought leader in the science, technology, and supply chain of vaping products. Arnaud also serves as Chairman of […]
Listen to this episode to learn more about the vaping crisis with Ramon Alarcon and Arnaud Dumas de Rauly on NCIA’s Cannabis Industry Voice. Arnaud is currently Co-Founder and CEO of The Blinc Group. He is a thought leader in the science, technology, and supply chain of vaping products. Arnaud also serves as Chairman of the ISO (International) Standards Committee on Vaping Products & Chairman of the European Standards Committee on Vapor Products. Ramon has a career in innovation. As head of engineering and design, he took blu (the e-cig market-maker) through 2 acquisitions and built its portfolio of 80+ patents. He’s also worked in VR at NASA, a patented surgical simulator startup, vehicle tech at Ford, and has degrees in engineering from Stanford. The Cannabis Manufacturing Committee recently hosted a webinar about future-proofing their business. We chat with them both further about this for listeners who didn’t catch the webinar. Within the Cannabis Manufacturing Committee, which covers both edibles and extractions, for example, there’s certainly a lot to discuss. Vaping products are very popular for a lot of reasons. They’re discreet, and they don’t smell like flower. NCIA published a white paper back in late 2019 about the vaping crisis. So we dive into the big picture concerns that we discovered along the way about vaping and what the big deal is there.

Community
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Building New Foundations in the Cannabis Industry – Part 3

Tune in to this episode to learn more about Building New Foundations in the Cannabis Industry Part 3 with Debra Borchardt and Gaynell Rogers. Today we’re going to talk about an important new policy report called Building New Foundations in the Cannabis Industry. The newly released gender parity report is a partnership effort between NCIA […]

Tune in to this episode to learn more about Building New Foundations in the Cannabis Industry Part 3 with Debra Borchardt and Gaynell Rogers. Today we’re going to talk about an important new policy report called Building New Foundations in the Cannabis Industry. The newly released gender parity report is a partnership effort between NCIA and The Arcview Group, working with a group of amazing individuals across various companies and organizations, who will we will get to know and speak with across a series of about three or so podcasts as we unpack the various sections of this collection of research on gender parity.

Debra Borchardt is the Co-founder and CEO of the cannabis financial news website Green Market Report. Her career as a financial journalist included serving as senior producer and reporter at TheStreet.com. Debra is also a Co-Founder of the women’s cannabis executives networking group, Industry Power Women, and serves on the board of the cannabis newswire, Axiswire.

Gaynell Rogers is Treehouse Global Ventures Founder and Managing Partner. She has been named Influencer of the Year 2018 by Industry Power Women, and the Top 100 Women of Weed by The Green Market Report. She has enjoyed a storied career in media relations & mass communications, in music & film- and now in the cannabis industry for the past 11 years.



Education

Legal Exposure For Cannabis Businesses Post Federal Legalization

Tune in to this episode to learn more about Legal Exposure For Cannabis Businesses Post Federal legalization with Rocco Petrilli and Tamala McBath. Tamala is the Executive Director of the NCRMA, National Cannabis Risk Management Association as the Chief Execution Officer, and Rocco Petrilli, Chairman of the National Cannabis Risk Management Association (NCRMA) Both are […]

Tune in to this episode to learn more about Legal Exposure For Cannabis Businesses Post Federal legalization with Rocco Petrilli and Tamala McBath. Tamala is the Executive Director of the NCRMA, National Cannabis Risk Management Association as the Chief Execution Officer, and Rocco Petrilli, Chairman of the National Cannabis Risk Management Association (NCRMA) Both are members of NCIA’s Risk Management and Insurance Committee.

Now that we are past the inauguration of the Biden-Harris Administration, and we have a friendlier Congress ahead of us, the idea of federal legalization seems even closer, within reach. With legalization around the corner, we talk about their thoughts on the potential legal ramifications to the industry. Currently, companies operate at the state level, and can’t just cross state lines and open another business. It’s an entirely different licensing process in each state, and there are certainly differences. With the prospect of an “umbrella legalization” in America, that could change the legal landscape in how businesses operate. We all discuss if businesses have more or less legal exposure post-legalization. That and much more on federal legalization: How Close Are We? with RMIC, Rocco Petrilli, and Tamala McBath today on NCIA’s Cannabis Industry Voice.



Advocacy
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Building New Foundations in the Cannabis Industry – Part 2

Tune in to this episode of Building New Foundations in the Cannabis Industry – Part 2 with Elise Serbaroli, Debra Borchardt, and Christine De La Rosa. Today we’re going to talk about an important new white paper series called Building New Foundations in the Cannabis Industry: Creating Gender Parity through Ownership, Leadership, Boards, Pay Equality, […]

Tune in to this episode of Building New Foundations in the Cannabis Industry - Part 2 with Elise Serbaroli, Debra Borchardt, and Christine De La Rosa. Today we’re going to talk about an important new white paper series called Building New Foundations in the Cannabis Industry: Creating Gender Parity through Ownership, Leadership, Boards, Pay Equality, Branding, and Capital, but first, let’s talk more about our guests.

Elise Serbaroli leads Global Business Development at Strimo – she brings global experience in software and multinational food operations to the cannabis space. Elise is a member of the NCIA’s State Regulatory Committee, focused on Technology, Compliance, Regulatory Forces, and Informing Local Governments.

Debra Borchardt is the Co-founder and CEO of the cannabis financial news website Green Market Report. She left Wall Street to earn her Master’s Degree in Business and Economic Reporting from New York University, and embarked on a career as a financial journalist, including as a senior producer and reporter at TheStreet.com. Debra is also a Co-Founder of the women’s cannabis executives networking group, Industry Power Women and serves on the board of the cannabis newswire, Axiswire.

Christine De La Rosa is the co-founder and CEO of The People’s Dispensary, and spent 20 years as a system and database architect in tech before coming to cannabis. Christine has her own story and experiences of cannabis as a life-saving wellness medicine, which inspired her to open Benefit Health Collective in 2016, along with her co-founders, to help those who most need access to cannabis. Christine is on NCIA’s DEIC Committee.



Advocacy
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Building New Foundations in the Cannabis Industry – Part 1

Tune in to this episode to learn more about Building New Foundations in the Cannabis Industry Part 1 with Elise Serbaroli, Kelly Perez, and Christine De La Rosa. Today we’re going to talk about an important new white paper series called Building New Foundations in the Cannabis Industry: Creating Gender Parity through Ownership, Leadership, Boards, […]

Tune in to this episode to learn more about Building New Foundations in the Cannabis Industry Part 1 with Elise Serbaroli, Kelly Perez, and Christine De La Rosa. Today we’re going to talk about an important new white paper series called Building New Foundations in the Cannabis Industry: Creating Gender Parity through Ownership, Leadership, Boards, Pay Equality, Branding, and Capital, with some of the co-authors.

Elise Serbaroli leads Global Business Development at Strimo – she brings global experience in software and multinational food operations to the cannabis space. Elise is a member of the NCIA’s State Regulatory Committee, focused on Technology, Compliance, Regulatory Forces, and Informing Local Governments.

Kelly Perez is the President and co-founder of Cannabis Doing Good, the co-Executive Director of the Cannabis Impact Fund, and the CEO/co-founder of KIND Colorado. Kelly was the Human Services Policy Adviser to Colorado Governor, now U.S. Senator John Hickenlooper, and led the creation of the Office of Marijuana Coordination in the first legal, adult-use, cannabis market in the world. She is an adjunct professor at the University of Denver Graduate School of Social work.

Christine De La Rosa is the co-founder and CEO of The People’s Dispensary, and spent 20 years as a system and database architect in tech before coming to cannabis. Christine has her own story and experiences of cannabis as a life-saving wellness medicine, which inspired her to open Benefit Health Collective in 2016, along with her co-founders, to help those who most need access to cannabis. Christine is on NCIA’s DEIC Committee.



Community

The Future of Cannabis Consumerism with Dr. Tara Couch

Tune in to this episode to learn more about The Future of Cannabis Consumerism with Dr. Tara Couch, EAS Consulting Senior Director for Dietary Supplement and Tobacco Services. Dr. Tara Lin Couch is a Ph.D. Analytical / Organic Chemist with over 25 years of diverse laboratory and regulatory experience in academic, field, contract, and manufacturing […]

Tune in to this episode to learn more about The Future of Cannabis Consumerism with Dr. Tara Couch, EAS Consulting Senior Director for Dietary Supplement and Tobacco Services.

Dr. Tara Lin Couch is a Ph.D. Analytical / Organic Chemist with over 25 years of diverse laboratory and regulatory experience in academic, field, contract, and manufacturing environments. Tara serves on various industry committees for the Council for Responsible Nutrition (CRN), Consumer Healthcare Products Association (CHPA), and the Food, Drug Law Institute (FDLI). She is also active in the American Herbal Products Association (AHPA).

GMPs (Good Manufacturing Practices) (Get more paper, get more people) systems are becoming a serious topic in the cannabis industry we’ve noticed through blogs and podcast interviews. Our committees have been focusing on that and applying it to so many specific areas of our now highly complex industry. We think it’s important for us to get ahead before federal legalization, which we get into later. Products categorized as Dietary supplements in specific, as cannabis products are going to becoming more popular, we’re going to want more CBD and other cannabinoid combination products, like tinctures, tablets, capsules, liquids, and gummies, and chocolates. We dive into all this as well as what can be brought forward and applied into the cannabis industry going forward.



Community

Communication for the Cannabis Convenience Economy

NCIA’s Bethany Moore speaks with Cameron Wiseman, a Senior Account Executive at Podium. He has helped hundreds of retail business owners to improve their online reputation and help adapt to the convenience economy. Cameron finds enjoyment in helping others in his work and his community. Cameron lives in Utah with his wife and two kids […]

NCIA’s Bethany Moore speaks with Cameron Wiseman, a Senior Account Executive at Podium. He has helped hundreds of retail business owners to improve their online reputation and help adapt to the convenience economy.

Cameron finds enjoyment in helping others in his work and his community. Cameron lives in Utah with his wife and two kids and considers himself an outdoor enthusiast. Podium modernizes the way business happens locally with messaging tools designed to help local businesses get found, win more leads, centralize interactions, and receive payments via text. Today, more than 60,000 local businesses trust Podium’s award-winning interaction management platform to power over 7.5 million customer interactions every month.

They discuss how using technology and software in the cannabis industry is to improve businesses in one way, shape, or another, from enterprise resource software behind the curtains of the business, to the marketing technology that’s reaching your customers.



Community
/ Education

Post-COVID In Cannabis

Tune in to learn more about life post-COVID in cannabis with Kim Stuck of Allay Consulting. Kim Stuck is the founder and CEO of Allay Consulting, a compliance strategy, and services provider serving the hemp and cannabis industries nationwide. Previously, Kim held a pioneering role as the nation’s first cannabis and hemp specialist for a […]
Tune in to learn more about life post-COVID in cannabis with Kim Stuck of Allay Consulting. Kim Stuck is the founder and CEO of Allay Consulting, a compliance strategy, and services provider serving the hemp and cannabis industries nationwide. Previously, Kim held a pioneering role as the nation’s first cannabis and hemp specialist for a major metropolitan public health authority. During her tenure with the City of Denver, home to hundreds of cannabis businesses, she worked as an investigator covering cultivation, manufacturing, and retail. Allay Consulting serves the hemp and cannabis industries to ensure regulatory compliance across all operations to develop customized strategies and avoid compliance pitfalls. We talk about some lessons learned in her realm from going through COVID-19 and all its uncertainty for almost a year of navigating and pivoting and being quick on your feet for clients. We discuss what kinds of changes and adjustments and challenges Kim has seen and experienced throughout all this and what she is doing. We also look to a world post-COVID where there is somewhat less of a global emergency and look to the future and maybe pick up where we left off before the world got thrown into complete uncertainty and many things put to a halt. We talk about where are we going once we “reopen the gates.”

Community
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Cannabis In The Media

Tune in to this episode to learn more about Cannabis In The Media with Jimmy Young of Pro Cannabis Media. A native of Newton, Massachusetts, and a 1979 graduate of Tufts University, Jimmy Young has over 40 years of experience in commercial television and radio. A former Emmy Award-winning Talk Show host for his sports […]
Tune in to this episode to learn more about Cannabis In The Media with Jimmy Young of Pro Cannabis Media. A native of Newton, Massachusetts, and a 1979 graduate of Tufts University, Jimmy Young has over 40 years of experience in commercial television and radio. A former Emmy Award-winning Talk Show host for his sports talk show for kids on NECN in the 90’s, he is one of the rare professionals in that industry who has had success in front of the camera, in production, and in sales management. ​The founder of Pro Cannabis Media is the current host of In The Weeds with JimmyYoung. Pro Cannabis Media is dedicated to telling the true stories of the emerging cannabis economy and culture through the real voices of those leading the change. Founded by Emmy Award-winning producer, veteran New England sports journalist, and medical cardholder since 2013, Jimmy Young, PCM produces and distributes cannabis-themed podcasts, videocasts, live streams, and branded content from a diverse array of talented journalists and storytellers, anchored by its industry news and trend reporting, featuring In The Weeds with Jimmy Young, News Dabs, and The Canna Mom Show. As a news and media person, Jimmy has seen all the cannabis news over the years and it’s exciting to see how the news coverage has become more mainstream and normalized and we’re not seeing as many “stoner jokes” in the media. We dive into his thoughts about the messaging around cannabis in the mainstream and how it’s changed over the years. Also, we talk about how our industry talks about itself in the media.

Advocacy
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Taxes And Cannabis with Jacques Santucci

Tune in to this episode to learn more about taxes and cannabis with Jacques Santucci of Nucleus One. Jacques is the President of Nucleus One Consulting, which provides business management consulting specializing in the cannabis industry. Working as a cannabis entrepreneur for over 10 years, Jacques founded the firm on the premise of sharing his […]
Tune in to this episode to learn more about taxes and cannabis with Jacques Santucci of Nucleus One. Jacques is the President of Nucleus One Consulting, which provides business management consulting specializing in the cannabis industry. Working as a cannabis entrepreneur for over 10 years, Jacques founded the firm on the premise of sharing his experience and proven best practices, helping cannabis businesses succeed at the intersection of finance, operations, and strategy. His focus is on setting up corporate strategy and structure, operations and administration of the business, designing and overseeing construction of facilities and systems as well as creating strong relationships with financing partners and major vendors, with a cross-functional approach to innovation and performance. As the industry is evolving, he has spearheaded cannabis companies in several states including Rhode Island, Connecticut, Massachusetts, Ohio, and Hawaii amongst others. He is a sought-after speaker on the topics of the impact of 280E, the primary business management basics for the recreational market, and the evolution of the New England market. We start by diving into some of the challenges you might not expect to face when you’re designing or updating your cannabis facility, that would be... taxes. We haven’t talked about 280E in awhile here on the show because the SAFE Banking Act has been stealing the show, but we circle back on this tax provision that is still very much impacting our industry even in the facilities design stage of the process. Since Jacques is working across various states, and each state has its own licensing process, some are medical only, some are adult-use only, some are both. We talk about and compare some of those differences from state to state from Jacques's perspective

Community
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Extraction Solutions And Trends

Tune in to this episode to learn more about Precision Extraction Solutions with founder, Nick Tennant. Precision Extraction Solutions is a group of passionate and innovative cannabis enthusiasts dedicated to preserving the legacy of one of the world’s most relevant extraction equipment and technology companies. Nick Tennant is the Founder and CTO of Precision Extraction […]
Tune in to this episode to learn more about Precision Extraction Solutions with founder, Nick Tennant. Precision Extraction Solutions is a group of passionate and innovative cannabis enthusiasts dedicated to preserving the legacy of one of the world’s most relevant extraction equipment and technology companies. Nick Tennant is the Founder and CTO of Precision Extraction Solutions, the global leader in cannabis extraction equipment, technology, site planning, compliance, and training. Tennant is a cannabis entrepreneur with almost two decades of experience developing and operating companies in the cannabis industry. Tennant’s work in the industry has been featured in hundreds of publications. His expertise is in cannabis and hemp extraction, code regulation, lab design, extract product and process development, and extraction equipment engineering. We talk about extraction as a method of consuming cannabis versus smoking flowers out of a glass bowl or pipe or a rolled joint or even baked into edibles. Extraction is relatively new in the grand scheme of cannabis consumption in the last ten years or less. So with this, we dive into why this product is valuable and trending for consumers and how it looks for the producers of extraction products as well and much more.

Education

The Marketing Technology of Cannabis

Tune in to this episode to learn more about the marketing technology for cannabis with John Shearman, Vice President of Marketing and Cannabis Business Lead at Applied DNA Sciences. John has over 30 years of deep enterprise and advertising agency experience across all marketing, sales, and IT disciplines. John’s experience allows him to advise on […]
Tune in to this episode to learn more about the marketing technology for cannabis with John Shearman, Vice President of Marketing and Cannabis Business Lead at Applied DNA Sciences. John has over 30 years of deep enterprise and advertising agency experience across all marketing, sales, and IT disciplines. John’s experience allows him to advise on structuring sound strategies that address business goals and objectives. His extensive technology background stems from working with several leading technology companies throughout his career. John spearheads the Applied DNA Sciences cannabis vertical leading the vision, strategy, and product development for this emerging market. John also oversees the marketing for the entire company driving the marketing strategy for its other core verticals. During these times, and always, customer safety/consumer safety is crucial, and protects the consumer as well as the company or brand producing the product. We talk more about how important it is to know where your product is coming from, if it is authentic from a licensed producer, or if it is from the unregulated illicit market. That brings us to the amazing technology and innovation in our industry we've seen over the last few years, and how we miss walking the expo halls to see all the cool exhibitor booths out there. We don’t think the mainstream public knows that there’s more to it than growing the plant and rolling the joint so we talk about how technological innovation has crossed into the cannabis industry and more.

Advocacy
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#10YearsofNCIA with Ryan Douglas And Nina Simosko

Tune in to this look-back episode as we wrap up the year 2020 and reflect on #10YearsofNCIA. Ryan Douglas And Nina Simosko Join us today to help celebrate 10 years of NCIA. The Hurdles For A Cannabis Startup with Ryan Douglas of Ryan Douglas Cultivation. As Master Grower from 2013 to 2016, he directed cultivation […]

Tune in to this look-back episode as we wrap up the year 2020 and reflect on #10YearsofNCIA.

Ryan Douglas And Nina Simosko Join us today to help celebrate 10 years of NCIA. The Hurdles For A Cannabis Startup with Ryan Douglas of Ryan Douglas Cultivation. As Master Grower from 2013 to 2016, he directed cultivation for Tweed Inc., Canada’s largest licensed producer of medical cannabis and the flagship subsidiary of Canopy Growth Corporation. As one of the company’s first employees, he helped drive the organization’s early success by designing the production facility, selecting the genetics, and hiring and training staff to produce 70,000 plants and process 6 tons of dry cannabis annually. His work at Tweed has been featured in Vice, New York Times, Bloomberg News, and on National Public Radio. The cannabis industry in its current form is relatively new and fresh and still quite entrepreneurial. A lot of “start-ups” being formed and launched, especially with every year, new states legalizing medical or adult-use cannabis. There’s a lot of people listening to this show right now who might be launching cannabis businesses in their states soon. We discuss what advice Ryan has as someone who has worked directly with start-ups in the cannabis space. Also, some common challenges or hurdles that start-up operators might not think about. The Future Of Cannabis As An Essential Business with Nina Simosko. Nina serves as Chief Revenue Officer for Akerna, a global regulatory compliance technology company in the cannabis space. Akerna’s companies and investments also include MJ Freeway, Ample Organics, Last Call Analytics, Leaf Data Systems, solo sciences, and ZolTrain. Nina brings more than 20 years of technology industry experience to her role. We talk about current events, and the good news during all this is that cannabis businesses have been deemed “essential”. But there are some differences in how we’re operating. There’s delivery and curbside pickup etc so we walk through that customer-to-sale process now and how it’s different. Looking even further into the future here, we ask if she is anticipating any further changes than what we’ve already seen. As well as How will dispensaries reach their customers and what will be new and different in how we’re operating in this new normal. Nina is extremely well suited to her current role with Akerna. She oversees all of the company’s revenue generation streams, builds strategies to drive revenue growth, and plays a pivotal role in aligning revenue generation processes across the entire organization.

Advocacy
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#10YearsofNCIA with Autumn Shelton and Andy Poticha

Tune in to this look-back episode as we wrap up the year 2020 and reflect on #10YearsofNCIA. Autumn Shelton and Andy Poticha join us for another episode celebrating 10 years of NCIA! Shifts In Cannabis Stigma During COVID-19 Autumn Shelton, Chief Financial Officer of Autumn Brands. Autumn is a partner as well as CFO of […]

Tune in to this look-back episode as we wrap up the year 2020 and reflect on #10YearsofNCIA.

Autumn Shelton and Andy Poticha join us for another episode celebrating 10 years of NCIA! Shifts In Cannabis Stigma During COVID-19 Autumn Shelton, Chief Financial Officer of Autumn Brands. Autumn is a partner as well as CFO of Autumn Brands, a 50 percent woman-owned cannabis business located in sunny coastal Carpinteria, Santa Barbara County, California. In her position as CFO, Autumn is a strategic decision-maker for the family farm, which started in Holland more than 100 years ago. Along with overseeing the company’s financials, she is in charge of legal compliance on the local and state levels. Autumn champions the health and wellness benefits of cannabis and is committed to cultivation free of pesticides and other harmful chemicals. We start by talking about current affairs, and how the COVID-19 pandemic has impacted the world. The silver lining is that cannabis was deemed essential in most states where it was legal during massive shutdowns. This implies that the public, and governments, see the value of cannabis. We talk about what shifts in the stigma have happened against cannabis since the COVID-19 pandemic began. Having gone through this process and now Autumn is rockin’ and rollin’ and in business, we talk about the advice Autumn has for individuals who are starting this process. As well as Any obstacles Autumn has come across that she can advise others on especially If you’re a woman business owner. Cannabis Facilities In COVID-19 with Andy Poticha. Andy is a Principal at Cannabis Facility Construction, a national, full-service cannabis facility design-build industry leader. Since 2015, the company has renovated more than 30 cultivation facilities, processing centers, and dispensary projects in nine states across the country. Andy has been on the show once before about a year ago, so we’ve heard a bit about him and his background already and how you got into the cannabis industry. So today we focus on what’s been happening in the last year since he was on the show. We’re only halfway into the year 2020 and already the landscape of the cannabis industry has shifted in many ways. The most important of which to us is that cannabis was deemed an “ESSENTIAL” business during the coronavirus shutdowns. We dive into how cannabis companies can continue to expand facilities during COVID, and what they can expect from their contractors as it relates to compliance with social distancing rules and keeping on track for deadlines, etc. The reality of it is the show must go on. So we talk about what’s happening in Andy’s world, and HOW it’s happening.

Advocacy
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#10YearsofNCIA with Debby Goldsberry and Bryan Passman

Tune in to this look-back episode as we wrap up the year 2020 and reflect on #10YearsofNCIA. Tune in to this throwback episode Debby Goldsberry And Bryan Passman join us for our 10 Years Of NCIA episode series talking about Community And Cannabis and talent acquisition. Debby Goldsberry, CEO of Magnolia Wellness, has nearly 30 […]

Tune in to this look-back episode as we wrap up the year 2020 and reflect on #10YearsofNCIA.

Tune in to this throwback episode Debby Goldsberry And Bryan Passman join us for our 10 Years Of NCIA episode series talking about Community And Cannabis and talent acquisition. Debby Goldsberry, CEO of Magnolia Wellness, has nearly 30 years of experience as a leader in the medical and adult-use marijuana industry. Magnolia Wellness, an award-winning dispensary in Oakland, CA, and also co-founded the Berkeley Patients Group (BPG) medical cannabis collective in 1999, directing its growth for over 10 years, from 1999 – 2010. Goldsberry is the author of Starting and Running a Marijuana Business (Idiot’s Guide), a well-known industry guide, and was also a top-rated mentor at Gateway Incubator in Oakland, CA, and is dedicated to helping entrepreneurs succeed. She is a former board member at California NORML and the Marijuana Policy Project and is a Professor Emeritus at Oaksterdam University. We brought Debby on the show, partially, because her dispensary is one of several stories we heard about being impacted by civil unrest and protests. We wanted to check-in and see how everyone is doing and what they have been doing to recover as well as deal with damage to her dispensary. Typically Oakland is a very competitive sport for dispensaries, even though hers has been around a very long time. Adult-use means lots of new spots have popped up in the neighborhood that was also impacted by property damage in recent months. Outside of what she’s doing with her specific business, she’s also very involved in the community in general. We talk about what she and her team are doing as far as conversations with the city and law enforcement. Bryan Passman is the founder of the cannabis industry talent acquisition firm Hunter Esquire and has more than 18 years of experience in executive search and recruitment. Founded in 2017, the experienced team is dedicated to providing a full-service, white-glove approach to every one of our clients. We are happy that “Cannabis Is Essential” during these tough times and we’re hopefully coming out of the tight restrictions here slowly and safely. We talk about if Bryan is seeing impacts from COVID-19 on the hiring world as some companies perhaps had to scale down to save their budgets. Looking at the pace of how quickly our industry has moved in just the last few years as laws change so rapidly and licenses roll out, companies have been established, grown, and scaled up so incredibly fast on time. With that sort of growth, it means they perhaps had to hire handfuls or dozens of people in a short amount of time. Bryan explains how one carefully hires a team so rapidly while still getting the right people.

Advocacy
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#10YearsofNCIA with Rhiannon Anderson and David Hua

Tune in to this look-back episode as we wrap up the year 2020 and reflect on #10YearsofNCIA. Rhiannon Anderson and David Hua join us today to help celebrate 10 years of NCIA! The future of tradeshow marketing with Rhiannon Anderson, Chief Marketing Officer at Steelhead Productions. Rhiannon has served as the CMO and Co-Owner at […]

Tune in to this look-back episode as we wrap up the year 2020 and reflect on #10YearsofNCIA.

Rhiannon Anderson and David Hua join us today to help celebrate 10 years of NCIA! The future of tradeshow marketing with Rhiannon Anderson, Chief Marketing Officer at Steelhead Productions. Rhiannon has served as the CMO and Co-Owner at Steelhead Productions, who specialize in custom rental exhibits for some of the most exciting brands in the country and has been awarded Exhibitor Magazine’s Top 40 Providers in the event industry. Rhiannon oversees all of Steelhead’s business development, as well as internal and external communications. In that role, she has guided the company through the greatest recession of our time and gone on to help grow the business by over 630%, while becoming one of Inc. 5000’s Fastest-Growing Companies in America. Rhiannon’s company’s role in the cannabis industry is helping cannabis brands in an exhibitor setting like at trade shows. We’ve all seen the gigantic expo floor at NCIA’s national conferences, but social distancing means that’s going to look different whenever those restrictions relax. We talk about the future of tradeshow marketing and event marketing, as well as what Rhiannon is seeing or predicting when it comes to this subject. Cannabis Jobs During Covid-19 with Meadow CEO and Co-Founder, David Hua. Meadow is a software company built from the ground up for California cannabis, and Y-Combinator’s first start-up to operate in the cannabis space. Meadow’s all-in-one platform allows dispensaries to sell products, manage menus and inventory, reward customers, dispatch delivery and pick-up orders, and create exceptional in-store experiences for customers. Meadow has been Headquartered in San Francisco since 2014. Hua has also collaborated with California’s cannabis community and California regulators to draft, implement, and provide stakeholder feedback of medical and Adult-Use regulations. Hua sits on the boards of the California Cannabis Industry Association, the Cannabis Distribution Association, as well as the NCIA Retail Committee. The cannabis industry in California has had some ups and downs in the transition to adult-use laws from Prop 64, and the COVID-19 crisis is no exception. In Colorado, as in California, they almost had legal cannabis shut down alongside bars and restaurants. The announcement was reversed in about 3 hours after everyone rushed the dispensaries. We talk to David about what it looked like in California and how they as cannabis software providers reacted. Cannabis is essential but federally illegal, so they didn’t initially get access to SBA COVID-19 financial relief. Perlmutter and Blumenauer introduced a bill specifically to include cannabis. We did get SAFE Banking Language in the 2nd coronavirus relief package approved out of the House of Reps, even tho some of the senates complained about seeing the word ‘cannabis’ in the bill. David explains his thoughts on this reaction even tho the industry has been an unbelievable job creator.

Education

Launching A New Brand: NCIA’s Marketing and Advertising Committee

Tune in to this episode to hear from NCIA’s Marketing and Advertising Committee with Jeanine Moss of Outfront Solutions, Kary Radestock of Hippo Premium Packaging, and Josefine Nowitz of Cannabis Creative Group. They all serve on NCIA’s Marketing and Advertising Committee – developing best practices in cannabis industry marketing; opening dialogues with major media outlets that […]
Tune in to this episode to hear from NCIA's Marketing and Advertising Committee with Jeanine Moss of Outfront Solutions, Kary Radestock of Hippo Premium Packaging, and Josefine Nowitz of Cannabis Creative Group. They all serve on NCIA’s Marketing and Advertising Committee – developing best practices in cannabis industry marketing; opening dialogues with major media outlets that ban most or all cannabis-related advertising; holding in-person or virtual educational events for NCIA members; and developing educational content that supports the industry. We dive into how they each contributed their own areas of expertise and collaborated toward the launch of a new brand, and how all those pieces came together. This all happened during a global pandemic so this was done mostly remotely. Our guests describe what challenges came about during this discovery, design, decision-making, and ultimately the launch phase. Of course, we talk about what it really takes to launch a new brand from start to finish.

Advocacy
/ Community
/ Education

NCIA’s Social Equity Scholarship Program

Tune in to this episode to learn more about NCIA’s Social Equity Scholarship Program with Tahir Johnson, NCIA Membership Manager, DEI Manager. We start by talking about the committee itself. NCIA has 13 different industry sector committees like Marketing and Advertising, Cultivation, and so on, and we have an active Diversity, Equity, and Inclusion Committee […]
Photo By CannabisCamera.comTune in to this episode to learn more about NCIA's Social Equity Scholarship Program with Tahir Johnson, NCIA Membership Manager, DEI Manager. We start by talking about the committee itself. NCIA has 13 different industry sector committees like Marketing and Advertising, Cultivation, and so on, and we have an active Diversity, Equity, and Inclusion Committee as well. We dive into who is serving on the committee and what are they focused on right now. The Social Equity Scholarship Program is another aspect of our overall DEI Program, and we’ve already given over 100 annual NCIA memberships to equity operators in various states. Tahir has had several of our scholarship recipients on his podcast, The Cannabis Diversity Report, so if you're interested, that’s a great place to go hear their stories. He is responsible for driving membership and expanding the organization’s presence on the East Coast. Prior to joining NCIA, Tahir spent most of his career in Wealth Management and had clients that included corporate executives, entertainers, business owners, and other high-net-worth individuals. He began his career with Morgan Stanley where he served on the Diversity Council. Passionate about cannabis he left his career as a financial advisor and began working as a patient counselor and social media director at a local dispensary. Having started several ancillary businesses, along with his experience as part of a team that has applied for cultivation and processing licenses, he has a unique insight into the needs and challenges of business owners in the industry. Tahir was born in Trenton, NJ, and has resided in the Washington, D.C. area since attending Howard University, where he majored in Marketing.

Community
/ Education

Data-Driven Cannabis Supply Chain

In this episode, learn more about data-driven cannabis supply chain with Camille Roistacher. Camille is the Founder and CEO of Voyage Distribution, a data-driven cannabis supply chain company, and Wyllow, an inclusive cannabis flower brand for the conscious connoisseur. Roistacher is a fearless woman of color from Pasadena who began dipping her toes in the […]
In this episode, learn more about data-driven cannabis supply chain with Camille Roistacher. Camille is the Founder and CEO of Voyage Distribution, a data-driven cannabis supply chain company, and Wyllow, an inclusive cannabis flower brand for the conscious connoisseur. Roistacher is a fearless woman of color from Pasadena who began dipping her toes in the leadership pool by becoming Pasadena’s Rose Queen in 2006 when the media dubbed her as a “natural leader” who was “destined for royalty.” After working her way up through several management roles in the tech field at Fortune 500 companies, Camille brought her expertise to the cannabis space in 2018 by launching Voyage Distribution and quickly began serving some of the top cannabis brands in California. It’s interesting to see the ways the industry is expanding and becoming more sophisticated and streamlined, and one thing we've seen is the wholesale distribution model which can house multiple brands and products, rather than the vertical integration models we’ve traditionally seen where a single licensee must grow, produce, sell, the whole she-bang. This wholesale model is different, so Camille explains how that works and so much more.

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NCIA is leading the cannabis industry's unified and coordinated campaign to ensure our business sector is treated fairly and has the opportunity to reach its full potential. Now - more than ever - is the time to invest in your business and the future of the industry by becoming a member.

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