In this edition of our Committee Insights series originally aired on Tuesday, March 23, 2021 members of NCIA’s Retail Committee convened a panel of retail cannabis experts to lead a discussion of innovative retail cannabis marketing strategies & challenges. At the conclusion of the presentation they hosted a moderated Q&A session so don’t miss your chance to learn from these pioneers in the retail space!

Presentation Slide Deck: https://bit.ly/2PtzlPo

Learning Objectives:
• Learn numerous innovative ways to market to customers during changing times
• Local, state and federal challenges to retail cannabis compliance
• Successful public relations and social media strategies
• Tools for building a marketing strategy
• What is your data worth and how can you capitalize on it?

Panelists:

Brandon Dorsky
Hoban Law

Gary Strahle
3KEYMEDIA LLC

Allison Disney
Receptor Brands

Byron Bogaard
Highway 33

Tara Coomans
Avaans PR

Larina Scofield
Lucy Sky Cannabis Boutique

“If you don’t own your data, your data will own you” – Gary Strahle of 3KEYMEDIA LLC