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Committee Insights | 8.23.22 | Changing the Game for Women in Cannabis

In this edition of our NCIA Committee Insights series originally aired on Tuesday, August 23, 2022 members of NCIA’s Retail Committee convened an all-star panel of leading investors, entrepreneurs and C-Suite executives alongside retail and marketing experts to discuss how the time to “move the needle” for women in cannabis is gone… It’s time to change the game.

Female executive representation in cannabis has shrunk to 22% in 2021 from 36% in 2019 (below the average 30% in mainstream businesses). Learn how to advance women and tap into the single greatest market opportunity for legalization and sales. Tune in now to get actionable solutions to implement today and get your business and our industry back on track.

Learning Objectives:
• Discover the definition of a female-friendly cannabis retail experience
• Get a suite of actionable solutions to increase success and profitability
• Learn the best career paths in cannabis for female candidates
• Learn where male dispensary buyers are missing the mark
• Identify opportunities across the supply chain to attract women


Whitney Beatty
Josephine & Billie’s

Wendy Berger
WBS Equities

Brad Bogus
Cannabis Doing Good

Laura Wilkinson Sinton

Jeanne Sullivan
The Arcview Group

Jeanine Moss (Moderator)
Outfront Solutions

32 Solutions to Change the Game for Women:

Presentation Slide Deck:

Session Chapters & Discussion Outline

00:00 – Session Intro

01:49 – Moderator Intro

03:42 – Intro & Ah Ha! Moment (Jeanine Moss | Outfront Solutions)

04:51 – Conversation in Context (Learning Objectives & Agenda)

06:57 – Intro & Ah Ha! Moment (Wendy Berger | WBS Equities)

11:30 – Intro & Ah Ha! Moment (Whitney Beatty | Josephine & Billie’s)

15:31 – Intro & Ah Ha! Moment (Jeanne Sullivan | The Arcview Group)

21:13 – Intro & Ah Ha! Moment (Laura Wilkinson-Sinton | CALIGROWN™ / CaliMota)

25:58 – Intro & Ah Ha! Moment (Brad Bogus | Cannabis Doing Good)

30:11 – “How can women break down the doors of MSO’s? – Jeanne Sullivan | The Arcview Group

32:38 – “How do women stand out in the hiring pool?” – Wendy Berger | WBS Equities

34:31 – “How do retailers let women know they’re welcome in their establishement? – Laura Wilkinson-Sinton | CALIGROWN™ / CaliMota

38:40 – “What are some of the elements every retailer should be considering to attract women?” – Whitney Beatty | Josephine & Billie’s

45:29 – “How is the supply chain stacked against women?” – Brad Bogus | Cannabis Doing Good

51:15 – One Thing YOU Can Do to Change the Game for Women

55:55 – 32 Solutions to Change the Game for Women

58:44 – Speaker Contact Info & Session Outro

1:00:04 – Program Outro & Member Appreciation Credit Sequence

#cannabis #womenincannabis #changemakers #business #opportunity #sales #change #diversity #funding #marketing #experience #retail #entrepreneurs

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