NCIA’s #IndustryEssentials webinar series is our premier digital educational platform featuring a variety of interactive programs allowing us to provide you timely, engaging and essential education when you need it most.

Join members of NCIA’s Marketing & Advertising Committee for a virtual edition of their recent “Lightning Lesson” hosted inside the Elevation Lounge at NCIA’s 7th annual Cannabis Business Summit & Expo in San Francisco, CA last month!

Their talk will cover everything your business needs to know to properly design a marketing campaign that will engage your community and ensure success at any budget. With a focus on campaigns surrounding 4/20, they’ll highlight the lessons learned from last year’s “Best of 4/20 Marketing Campaign Contest” to help set your company up to make a splash this Spring!

Additionally, we’ll announcing initial details surrounding the 2022 edition of the “Best of 4/20 Marketing Campaign Contest” which will include community-sourced judges, expanded entry categories as well as an in-person element being implemented into Cannabis Business Summit & Expo taking place from July 20th – 22nd once again at the Moscone Center in the heart of the Bay Area. We’ll even be joined by a few special guests from last year’s finalists to provide an update on the continued success of their previous campaign and a sneak peek at their plans for 2022!

Missed last year’s virtual event or just want to refresh yourself prior to the program? Check out the recap blog here: https://bit.ly/3ntAV21

Don’t miss your chance to learn the tips you’ll need to both build and execute a successful marketing campaign surrounding our industry’s highest of holidays. There will be a TON of contest details, award benefits, event-related perks and more during the next few months so if you’re interested in participating in this year’s contest mark your calendar and register today!

Panelists:

Melinda Adamec
Senior Director, Strategic Partnerships
OMI Industries

Tara Coomans
CEO & Founder
Avaans Media