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Essential Education for Essential Businesses.

Tuesday, February 15, 2022 - 3:00PM ET / 11:00AM PT

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Committee Insights: 10 Tips in 20 Minutes – A Guide to Building Winning Campaigns

NCIA’s #IndustryEssentials webinar series is our premier digital educational platform featuring a variety of interactive programs allowing us to provide you timely, engaging and essential education when you need it most.

Join members of NCIA’s Marketing & Advertising Committee for a virtual edition of their recent “Lightning Lesson” hosted inside the Elevation Lounge at NCIA’s 7th annual Cannabis Business Summit & Expo in San Francisco, CA last month!

Their talk will cover everything your business needs to know to properly design a marketing campaign that will engage your community and ensure success at any budget. With a focus on campaigns surrounding 4/20, they’ll highlight the lessons learned from last year’s “Best of 4/20 Marketing Campaign Contest” to help set your company up to make a splash this Spring!

Additionally, we’ll announcing initial details surrounding the 2022 edition of the “Best of 4/20 Marketing Campaign Contest” which will include community-sourced judges, expanded entry categories as well as an in-person element being implemented into Cannabis Business Summit & Expo taking place from July 20th – 22nd once again at the Moscone Center in the heart of the Bay Area. We’ll even be joined by a few special guests from last year’s finalists to provide an update on the continued success of their previous campaign and a sneak peek at their plans for 2022!

Missed last year’s virtual event or just want to refresh yourself prior to the program? Check out the recap blog here: https://bit.ly/3ntAV21

Don’t miss your chance to learn the tips you’ll need to both build and execute a successful marketing campaign surrounding our industry’s highest of holidays. There will be a TON of contest details, award benefits, event-related perks and more during the next few months so if you’re interested in participating in this year’s contest mark your calendar and register today!


Melinda Adamec
Senior Director, Strategic Partnerships
OMI Industries

Tara Coomans
CEO & Founder
Avaans Media

Event Details

Feb 15 2022
Tuesday | 3:00 PM - 4:00 PM
#IndustryEssentials Webinar Series

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NCIA is leading the cannabis industry's unified and coordinated campaign to ensure our business sector is treated fairly and has the opportunity to reach its full potential. Now - more than ever - is the time to invest in your business and the future of the industry by becoming a member.

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