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Essential Education for Essential Businesses

Tuesday, July 20, 2021 - 12:00PM ET / 9:00AM PT

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Committee Insights: From Subculture to Pop Culture – Creating a Culturally Relevant Cannabis Brand

NCIA’s #IndustryEssentials webinar series is our premier digital educational series featuring a variety of interactive programs allowing us to provide you timely, engaging and essential education when you need it most.

As the industry transitions from margins to mainstream, cannabis brands reach wider audiences. With that comes the need to navigate an increasingly complex media landscape to capture consumer attention. Learn how to make your brand more valuable to consumers by understanding their passions, engaging with fans, sharing in cultural events, and participating in social conversations.

Learning Objectives

• Learn what it takes to become a culturally relevant brand through real brand examples presented by the industry marketing experts who built them.

• Understand the risks and rewards of joining cultural conversations and specific considerations for cannabis and cbd brands.


Dana Mason, Brand Director at Cresco Labs

Alexis Mora, Head of Marketing at Harborside

Tara Rozalowsky, VP, Beverages & Edibles at Canopy Growth Corporation

Allison Disney, Partner, Business Strategy, Receptor Brands

Event Details

Jul 20 2021
Tuesday | 12:00 PM - 1:00 PM
#IndustryEssentials Webinar Series

Join the movement

NCIA is leading the cannabis industry's unified and coordinated campaign to ensure our business sector is treated fairly and has the opportunity to reach its full potential. Now - more than ever - is the time to invest in your business and the future of the industry by becoming a member.

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