In the rapidly evolving cannabis industry, ensuring that your marketing strategies are not only effective but also compliant with legal regulations is crucial. Join us for a comprehensive webinar where industry experts will guide you through the complex landscape of cannabis marketing regulations.

This webinar, organized by the National Cannabis Industry Association (NCIA), will feature an esteemed panel of professionals including Maria Calabrese, Founder of Green Bee Life, Helen Mac Murray, Partner at Mac Murray & Shuster, LLP, Chad and Emilie Ramach, VP of Business Development at BeneLeaves. Together, they will provide invaluable insights into six key compliance areas that are essential for any cannabis business seeking to thrive in today’s market.

Key Topics Covered:

• Steering Clear of Deceptive Practices: Learn about the legal implications of unfair, deceptive, or abusive acts and practices (UDAAP) in cannabis marketing, and how to ensure your advertising materials meet state and federal guidelines.

• Backing Health Claims with Science: Understand the importance of substantiating health claims with credible scientific evidence, especially in the CBD market, to avoid legal pitfalls.

• Understanding Social Media Advertising Policies: Navigate the strict and often confusing social media policies on cannabis content to effectively promote your brand while safeguarding against risking compliance issues.

• Environmental Claims in Cannabis Advertising: Explore how to make accurate and compliant environmental claims that resonate with today’s eco-conscious consumers.

Featured Speakers:

Helen Mac Murray
Partner at Mac Murray & Shuster, LLP

Chad Blackham
Associate Attorney at MacMurray & Shuster, LL

Emilie Ramach
VP of Business Development at BeneLeaves

Maria Calabrese, J.D
Founder of Green Bee Life