By Kurt Whitt, Studio 420

In this new and competitive multi-million dollar industry, the benefits of hiring a full-service cannabis marketing agency are many. Here are a few of the highlights that translate into higher performance and better visibility for your cannabis business.

The People

1. Time Is Money

It’s a numbers game, and the numbers work in your favor. A single marketing person in-house will have a longer turnaround time than a dedicated team from a top cannabis marketing agency sharing the work. Instead of hiring your own staff, contracting with an agency to communicate with a single member of your team makes it possible for all marketing to be completed swiftly and cohesively. If you have a marketing director, he or she can work directly with the agency to direct services such as event marketing or custom design work to further enhance your business.

2. Resourceful Talent and Talented Resources

With a full-service cannabis agency, you are able to choose the services tailored to your needs. You avoid the hassle of piecing together services from different providers, hoping they will all be on the same page to meet your vision. A dedicated agency will have a team of talented people at your disposal. Their diverse skill-sets will assist you with strategy, design, market research, search-engine optimization (SEO), social media, and more. If you’re looking to re-brand your business or simply want a print advertisement for Culture Magazine, the agency’s mission is to increase your return on investment and help your bottom line, and they will use their considerable resources to do it.

The Market

3. A Personal Ambassador for Media Buying and Cannabis Publications

4. The Power of Connection

A cannabis-savvy marketing agency has spent time and resources networking with journalists proficient in the industry, and thus they know which journalists can best pitch your brand and convey your specific message. By virtue of the constant networking involved, a cannabis marketing agency is also highly in-tune with consumer trends, and you reap the benefits of these connections.

The Laws

5. Dedication to Their Bread and Butter

By necessity, the cannabis-specific marketing agency possesses a thorough understanding of this unique marketplace. They are plugged into the wider community and are aware of current news and events, maximizing their ability to promote your brand at any given opportunity. As a member of the cannabis industry, the marketing agency is invested in the image, longevity, and future of the marketplace, and they will be highly motivated to portray your brand in the best possible light. If they’re committed to serving the cannabis industry, they should be members of the National Cannabis Industry Association (NCIA), the only industry-led organization created to serve and protect the interests of those in the business. Through banding together with other like-minded businesses, your cannabis marketing agency can be a powerful ally, helping to fund education and PR campaigns to evolve the image of cannabis-related industries and to promote friendlier laws.

6. The Law and Lay of the Land

Studio 420 became a Sponsoring Member of NCIA in April 2015, and is a leading Denver-based digital marketing agency specializing in promoting high-profile marijuana retailers, dispensaries and cannabis-related products. They have experience in providing company and product branding services, website design and development, e-commerce and online shopping, as well as digital marketing strategies.