This week alone, dozens of media outlets covered daily developments on everything from Florida’s medical marijuana legalization push and the latest favorable cannabis poll, to marijuana billboards near the Super Bowl and the first licensed cultivation operations in Connecticut. Others ran features on the top marijuana websites (TheStreet.com), the growing acceptance of cannabis (Christian Science Monitor) and the industry’s banking issues (Politco).

This is having a real-world impact on the cannabis industry.

The mainstream media’s intense coverage of all things cannabis not only reflects changing attitudes about marijuana in the United States, it’s also helping to accelerate that shift. The coverage has brought marijuana into homes and executive suites across the country, sparking conversations, spreading awareness and spurring debate among everyday Joes and politicians alike.

Read more: Intense Media Spotlight on Marijuana Bodes Well For Cannabis Industry | Marijuana Business Daily