It’s no secret that the cannabis industry is in dire need of reform. Businesses are struggling, consolidation is rampant, and communities continue to bear the costs of prohibition. At the same time, partisan gridlock has made progress at the federal level more challenging than ever. The cannabis industry—its business owners, employees, and advocates—feels the weight of uncertainty, cynicism, and frustration.

But one thing is certain: change doesn’t happen without action. That’s why there’s no better investment in the future of your business and the industry than attending NCIA’s 13th Annual Cannabis Industry Lobby Days and the inaugural National Stakeholder Summit in Washington, D.C., from May 13-15, 2025.

A New Era of Advocacy Begins with the National Stakeholder Summit

For the first time, we’re launching the National Stakeholder Summit, a deep dive into the policy challenges and regulatory shifts shaping the cannabis industry. This is where business meets policy, and where industry leaders set the stage for the advocacy that follows.

NCIA members enjoy complimentary access to the Summit, while non-members can attend for just $100. If you’re not yet a member, there’s never been a better time to join NCIA and unlock full access to this high-impact event.

Lobby Days: The Most Important Advocacy Event of the Year

After the Summit, NCIA’s 13th Annual Cannabis Industry Lobby Days provide a unique opportunity for cannabis professionals, business owners, and advocates to directly influence federal policy. As the industry continues to expand, engaging with lawmakers is essential to advancing sensible regulations, protecting businesses, and pushing for federal reform.

At Lobby Days, attendees will educate members of Congress and their staff on key industry priorities, including:

✅ Banking access
✅ 280E tax reform
✅ Federal legalization
✅ Criminal justice reform
✅ Sensible regulations for hemp products

Even more importantly, this is your chance to share your personal story. Lawmakers need to hear directly from industry professionals about the real-world impact of federal policies. Personal engagement can significantly influence legislative decisions and demonstrate the economic power and legitimacy of the cannabis industry.

Why Showing Up Matters

Beyond advocacy, Lobby Days offers unmatched networking opportunities, allowing you to connect with other business leaders, policymakers, and industry stakeholders. These relationships are critical for staying informed, forming strategic partnerships, and ensuring long-term success in the cannabis space.

This isn’t just about being seen—it’s about being heard. And the best way to ensure your voice carries weight is by standing with the largest and most influential cannabis trade association in the country.

Reserve Your Seat at the Table

NCIA’s Lobby Days is an exclusive, members-only event. Not yet a member? Join today to secure your spot and be part of the movement shaping the future of cannabis.

Already a member? Register now to stay up to date on our agenda, training sessions, and more.

Want to Maximize Your Impact?

Consider sponsoring Lobby Days to amplify your company’s voice and position yourself as a leader in cannabis advocacy. Sponsorship opportunities help you stand out before, during, and after the event.

Be in the room. Be part of the movement. Join us in Washington, D.C.

I look forward to seeing you there—just don’t forget to pack comfortable shoes!

Michelle Rutter Friberg
Director of Government Relations, NCIA