Zerotrillion Earns Grand Clio Cannabis Award for Flowr Cannabis ‘Nothing to Hide’ Brand Film
NEW YORK—(December 7, 2021)— Clio Cannabis, the awards competition celebrating creators at the forefront of cannabis marketing and communications, today announced the winners of its third annual program. Zerotrillion’s “Nothing to Hide” spot for Flowr Cannabis won the competition’s highest honor, the Grand Clio Cannabis Award, in the Film/Video medium. Other big winners include McCann Health Sao Paulo for Ease Labs, Mischief @ No Fixed Address for Monogram, Green Thumb Industries, CANN and Puffco.
“Cannabis is legal in Canada, but too many folks still stash it away when Mom comes to visit,” said Adam Fierman, Global Creative Director, Zerotrillion. “That’s the truth that sparked ‘Nothing to Hide’. Lawmakers change laws, but it takes society to change culture. So we created this brand spot for Flowr to be a nostalgic tour of stash spots, secret compartments and hideaways set to Millie Jackson’s killer 1974 track ‘I’m Tired of Hiding.’ The message is clear. It’s time for all of us to leave the hiding in the past.”
Zerotrillion and the other winners of the 2021 Clio Cannabis Awards are being honored today during a streaming event on Social Club TV airing concurrent to this release and available on-demand here. The ceremony, hosted by Tammy Pettigrew, features appearances by 2021 Clio Cannabis Lifetime Achievement Award honoree Willie Nelson, 2021 Honorary Clio Cannabis Award recipient Fab 5 Freddy and other influencers from the cannabis community.
High honors, in the form of the Gold Clio Cannabis Award, were bestowed on the following entries:
- Experience/Activation—Shine & Polish for Charlotte’s Web with “Going The Distance Vending Machine”
- Film/Video: 61 seconds to 5 minutes—Puffco’s “Peak Pro Opal”
- Film/Video Craft: Animation—The Nug Nation for Hempire with Hemp In History: Abraham Lincoln
- Film/Video Craft: Cinematography—Zerotrillion for Flowr Cannabis with “Nothing to Hide”
- Film/Video Craft: Editing—Zerotrillion for Flowr Cannabis with “Nothing to Hide”
- Film/Video Craft: Editing—Charlotte’s Web’s “Seed To Shelf (LOFT Video)”
- Film/Video Craft: Other—Zerotrillion for Flowr Cannabis with “Nothing to Hide”
- Integrated Campaign—Puffco’s “Budsy”
- Print & Out Of Home Craft: Photography—McCann Health Sao Paulo for Ease Labs with “Cannabis Science”
“Our juries were extremely selective this year,” said Michael Kauffman, Executive Director, Clio Cannabis. “The creative leaders in the cannabis space keep raising the bar so high that it’s become a lot more challenging to ‘wow’ our panel of experts and that is reflected in the caliber of work that was awarded this cycle.”
“We’re so proud to be able to recognize the incredible creative growth that this industry is rapidly undergoing, and we enthusiastically celebrate everyone who has had a hand in driving the positive changes we’re seeing across the marketing and communications space,” Kauffman continued.
To view the full gallery of winning work, visit www.cliocannabisawards.com.
About Clio Cannabis
Expanding on Clio’s enduring reputation for establishing best-in-class programs honoring creative ideas in a variety of specialized verticals, Clio Cannabis celebrates the creators at the forefront of cannabis marketing and communications. Launched in 2019, Clio Cannabis sets the bar for creative work in a rapidly growing industry, builds a greater understanding of a developing category, and elevates creative contributions from top talent and agencies.
Clio is the premier international awards competition for the creative business. Founded in 1959 to celebrate creative excellence in advertising, Clio today honors the work and talent at the forefront of the industry in a variety of specialized fields, including: sports, fashion, music, entertainment, cannabis and health. As a leading authority on the diverse and ever-changing creative landscape, Clio celebrates creativity 365-days-a-year via its global ad database Ads of The World and its content platform Muse by Clio.
Director of Public Relations, Clio