The People’s Ecosystem Partners with FlowerHire Senior Advisors to Usher in Phase of New Growth

The People’s Ecosystem Partners with FlowerHire Senior Advisors to Usher in Phase of New Growth

The BIPOC-ran multi-state cannabis operator formerly known as The People’s Dispensary begins search for new president that is a steward of social change and possesses exemplary business acumen

OAKLAND, Calif., August 5, 2021The People’s Ecosystem, a leading BIPOC-ran multi-state cannabis operator formerly known as The People’s Dispensary, announced today that it has retained FlowerHire Senior Advisors (FHSA) to assist in selecting a new company president.

The newly appointed president will work closely with the CEO and Co-Founder of The People’s Ecosystem, Christine De La Rosa, to advance the vision, mission and values of The People’s Ecosystem and shape the future of the company as it moves forward into its expansion phase. The President is expected to establish short and long-term goals, budgets, plans, and strategies for this unique organization while providing strong leadership during the exponential growth of the company.

Founded in 2016, The People’s Ecosystem has built one of the most diverse teams in the industry that is committed to fighting for social-economic equity, sustainable and conscious cannabis policies.

“Since its inception, The People’s Ecosystem has seen an immense amount of growth and with the continued pressure for states to adopt legal markets, we expect our upward trajectory to continue,” said De La Rosa. “We hold ourselves to “mission-driven metrics” and therefore need any of our partners to have a comprehensive understanding of the company and its unique culture. FHSA has the best track record and methodology for identifying and capturing the talent that propels The People’s Ecosystem into the next stage of success.”

FlowerHire Senior Advisors, the dedicated executive and Board search practice of the premier cannabis staffing and talent strategy firm FlowerHire, has completed dozens of C-suite and Board searches for cannabis companies over the last three years. Led by Brian Fitzgerald and Karen Meshkov, FHSA has built a reputation as the go-to firm for both experienced cannabis executives, and attracting, evaluating, and placing non-cannabis executives into the industry.

“We are honored to have been selected to lead this engagement on behalf of The People’s Ecosystem,” said Fitzgerald. “Now, we are laser-focused on identifying the executives who not only have the skill sets and experience but also the vision and drive necessary to take this company and ecosystem to the level necessary to effect true change for the stakeholders of The People’s Ecosystem.”

“It’s going to take someone exceptional to lead such a forward-thinking company, but this is a tremendous opportunity to show the industry it’s possible to build a thriving, vertically integrated cannabis company that is both prosperous and progressive,” said Meshkov. “We are searching for someone who is both a steward of social and political change – embodying the vision that The People’s Ecosystem has for diversity, equity and inclusion – and is also an exceptional, experienced senior-level executive with exemplary business acumen and operational know-how.”

To discuss interest in this position, or to refer qualified individuals, please contact and submit resumes to us at

About The People’s Ecosystem (TPE)

Grounded on the intrinsic value of cannabis culture, TPE actively promotes equity in the cannabis industry in a way that authentically reflects the plant’s diverse history. With a particular interest in BIPOC and women-led companies, TPE focuses on ways to bring equity and opportunity to marginalized communities by helping companies through capital barriers, acquiring licenses, and offering their experience and network to canna-entrepreneurs.

About FlowerHire

FlowerHire is on a mission to build a conscious cannabis community, one hire at a time. Founded in 2017, we are a team of experienced talent and recruiting professionals and dedicated to helping companies build, scale, and retain world-class teams.

We partner with cannabis and hemp companies at any stage of their growth to provide high-touch services including contingency placement, retained and embedded search, and strategic talent advisory. We have also brought to market our software and AI-driven platform, FlowerHireXTM, to solve the talent puzzle for companies looking to hire and retain frontline workers – and to empower individuals to own their careers in cannabis.

Since our inception, we have helped hundreds of cannabis companies build and optimize their talent chain, and have helped countless candidates understand this unique and exciting industry and find a job that fits. FlowerHire is Talent in CannabisTM. For more information on FlowerHire, please visit

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