The “We are the Cannabis Industry” campaign by the National Cannabis Industry Association and “Together We are a Force” campaign by the Outdoor Industry Association are each designed to reach consumers and policymakers through print and online ads.
“Cannabis businesses generate billions of dollars in economic activity and support tens of thousands of jobs,” NCIA Executive Director Aaron Smith said. “The people of the industry provide compassionate care for patients, responsible education for consumers, and cutting-edge innovation for quality and safety. We’re proud to tell their stories.”
The cornerstone of NCIA’s campaign is a website—www.wearethecannabisindustry.com—featuring profiles of employees in the cannabis industry as well as people who use the drug for pain medication. The association also will run digital ads in the Washington, D.C., area for the first time in its history.
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NCIA is leading the cannabis industry's unified and coordinated campaign to ensure our business sector is treated fairly and has the opportunity to reach its full potential. Now - more than ever - is the time to invest in your business and the future of the industry by becoming a member.
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