Denver businesswoman Amy Dannemiller created her alter ego Jane West for her cannabis enterprises in October 2013. Her hope: Amy would work her 9-to-5 as an event planner for an unnamed national corporation, Jane would anonymously host her monthly bring-your-own-marijuana dinner parties, and never the twain should meet.

Except the camera-friendly, 37-year-old Jane became a popular face of legal marijuana — and it was a face Amy’s East Coast bosses recognized as they saw her vaporize marijuana on NBC Nightly News and the CNBC documentary “Marijuana in America: Colorado Pot Rush” on Feb. 26.

On Feb. 28, the company asked Dannemiller, senior event manager of its western division with a staff of 80, to resign.

Read more: Ganjapreneur asked to resign from day job after vaping on national TV | Denver Post