If the resulting media coverage is generally positive, it could be because, all in all, there’s not much to complain about when it comes to the marijuana movement. “I would contend that if Project SAM is seeing more coverage of the positive aspects of legalization, it’s because the positive aspects of legalization are outweighing the negative,” says Taylor West, deputy director the National Cannabis Industry Association. “There are absolutely things that need to be looked at and fixed, and that is an ongoing process. But all of this ‘sky is falling’ rhetoric that people like them have used for years hasn’t come true.”

Read more: http://www.ibtimes.com/marijuana-has-become-media-darling-are-journalists-too-soft-pot-2268042