A growing number of businesses, like Dixie, Berkeley Patients Group, the Arcview Group and Marijuana Business Daily, have hosted legalization fundraising events. These are important not only for the donations that come in, but also because they allow marijuana businesses to make a visible stand in favor of legalization by putting their names on invitations and drumming up attendees and contributors.

“There are more companies recognizing this is not only a good way to contribute but a good way to show they are vested in the industry and vested in the issues,” Taylor West, deputy director of the National Cannabis Industry Association, said.

Another option is for businesses to set up “contribution matching programs,” where the company promises to match donations – up to a certain amount – that customers make to a particular campaign.

Read more: https://mjbizmagazine.com/marijuana-for-the-win/