Amid uncertainty, the National Cannabis Industry Association decided not to oppose Sessions and instead launched a public education campaign. The group employs lobbyists at the Republican firm Jochum Shore & Trossevin.
“The priorities in the Cole Memo are priorities that we in the industry agree with — things like making sure it’s not sold to children or being sold by cartels,” says Taylor West, the association’s deputy director, regarding the possibility Sessions will seek more vigorous enforcement. “We have to be very involved and watchful. There’s no sitting back and assuming things will be okay,” she adds.
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