Advocacy for cannabis at the national level is more important now than ever before, said Aaron Smith, executive director of the National Cannabis Industry Association, as he opened NCIA’s Seed to Sale Show on January 31.
NCIA ensures that cannabis-industry professionals have a voice and a seat at the table in Washington D.C., Smith noted as he explained not only how NCIA represents the cannabis industry in D.C., but how the organization plans to protect cannabis at the national level — and how the industry in Colorado can help.
“Now, not only are we able to get into the meetings and be taken seriously, even by those who might oppose our industry, [but] we’re at least taken seriously as a legitimate business sector in this country — and that’s because of what you have done as an industry to completely reframe and adopt the narrative around cannabis,” Smith told the crowd. “It’s no longer a culture-war issue. It’s no longer about stoners hanging out in their basements and the kind of negative stereotypes that have been out there for decades. This is about a tremendous asset to our economy, a multibillion-dollar industry that has created tens of thousands of jobs and hundreds of millions in tax revenue, and that’s being seen and recognized at all levels of power in Washington, D.C., because of you.”
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NCIA is leading the cannabis industry's unified and coordinated campaign to ensure our business sector is treated fairly and has the opportunity to reach its full potential. Now - more than ever - is the time to invest in your business and the future of the industry by becoming a member.