Consumer demand is responsible for widely salable wonders like the Big Mac, Budweiser, and Granny Smith apples. It also supports copious bespoke industries like craft beer, Etsy, and the cupcake industrial complex. So, an open market is probably going to force a range of changes on the cannabiz. If it happens, it will be most apparent in California, with its huge population and extant cannabis culture.

“Obviously, California is a large enough market where those problems aren’t very big hurdles,” says Taylor West, deputy director of the National Cannabis Industry Association.

Read more: https://www.wired.com/2016/11/legal-weed-arrived-get-ready-budweiser-bud/