Tune in to this episode to learn more about branding services for the cannabis & CBD industry with Josefine Nowitz, Co-founder & Managing Partner of Cannabis Creative Group. Cannabis Creative is a full-service marketing agency providing web design & development, digital marketing, and branding services for the cannabis & CBD industry. Josefine is a strategic & creative leader immersed in cannabis culture and commerce. She is also a regular speaker, blogger, and social media commentator, committed to helping clients build their brand, connect with consumers and expand market share. Areas of expertise include brand identity, web design and development, digital marketing and print packaging design.

Clients include cultivators, dispensaries, service providers, edibles, CBD extractors, and distributors. The Cannabis Creative Group’s Boston-based team has decades of experience in web design & development, SEO, SEM, branding, social media marketing, and content strategy. They have boosted exposure for clients in diverse industries both locally and nationally, and they can help cannabis-based businesses of all stripes, from cultivators to dispensaries to ancillary service providers, reach a broader market and succeed in this ever-expanding field. As we know, cannabis is federally illegal and has many challenging regulations and compliance issues, including how to advertise. Restrictions are similar to tobacco and alcohol but unique on their own. In addition to traditional marketing, there’s the social media side of advertising and even NCIA has had its fair share of issues trying to get their ads approved for NCIA events. So we talk about challenges surrounding marketing cannabis products and services on social media platforms like Facebook and LinkedIn and Instagram.