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Carrying The Family Torch In Cannabis

Tune in to this episode to learn more about carrying The Family Torch In Cannabis with Dan Herer. Dan is the son of famous marijuana activist and author Jack Herer, of the book ‘The Emperor Wears No Clothes,’ who passed away in 2010. Dan balances multiple roles as an industrial hemp developer, hemp entrepreneur, and is the Director of the California-based Jack Herer Foundation. Dan Herer, son of the legendary hemp advocate Jack Herer, was born into the hemp movement. Today, Dan carries on his late father’s legacy yet on his own terms and in his own way. If Jack Herer could be called a “warrior” and “activist” for the movement, which he was, Dan carries the family torch in hemp advocacy in the role of an “educator” and “influencer.”

These titles are appropriate and reverent for today. When Jack was working to advance hemp and cannabis policy by championing a people’s uprising when it (cannabis) was an underground industry, Dan’s domestic and international work in the industry today is primarily in modern markets. The latter requires a new level of strategy and sophistication. Winning the hearts of minds of policymakers and voters starts with education, in Dan’s view. The Emperor Wears No Clothes, was originally published in 1985 and now the second edition is available on Amazon for an interactive digital download and print versions available. We talk about the original book, how it came to be, why it was published, and what it’s about.