We are certainly seeing a lot in the news about athletes using cannabis. With the Olympics happening this summer as well, there’s debate about whether cannabis is “performance-enhancing” but others see it more as a pain recovery for injuries. We all remember Michael Phelps the Olympic swimmer getting in some trouble many years ago.
There’s the cannabis product itself, the flower, the pre-rolls, the extraction brands and so on that celebrities participate in. But the accessory space, in particular, is what Dan wrote about in the blog most recently, so this includes vaporizers and grinders. Celebrities endorse all kinds of products all the time, like make-up lines, face creams, perfume, so seeing them move into the cannabis endorsement space seems to be helping to normalize our industry. We dive into how this is evolving going forward as we see the expansion of legalization across the country, state by state, and preparing hopefully for federal legalization.
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