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Harnessing the Ecosystem of Business Partnerships in Cannabis

Learn more about Harnessing the Ecosystem of Business Partnerships in Cannabis today on NCIA’s Cannabis Industry Voice. John Shearman is Vice President of Marketing and Cannabis Business Lead at Applied DNA Sciences and has over 30 years of deep enterprise and advertising agency experience across all marketing, sales, and IT disciplines. John spearheads the Applied DNA Sciences cannabis vertical leading the vision, strategy, and product development for this emerging market. John also oversees the marketing for the entire company driving the marketing strategy for its other core verticals.

In the cannabis industry, we’re harnessing technology to improve how we run our businesses, which are highly regulated and ever-changing. The systems in place need to actually make life easier for the operators, not more difficult. But there’s Seed to Sale compliance, inventory, quality management systems, laboratory information management, it goes on and on. We talk about what other kinds of technology systems are seeing cannabis operators implementing. As part of this sophistication of our industry, we don’t have to wear 20 hats on a single person anymore. We’re expanding, we’re delegating, we’re getting more done, and we’re working smarter, not harder. That means harnessing partnerships across the industry as well, what are some of these partnerships that are crucial to expanding one’s business.