Clean Cannabis is one of the biggest concerns for today’s guest, the president of ProKure Solutions, Alex Cushman. ProKure’s goal is bringing the benefits of ProKure products to a wider market in the growing cultivation space, with the transparency of product as a core differentiator, and a mission. ProKure offers a safe, cost-effective, hospital-grade solution for disinfecting and deodorizing all surfaces. He’s been with the company since 2017 and prior to his role at ProKure, he launched an energy drink from the ground up.

As we know, every state has its own set of regulations and compliance requirements, and at NCIA we are wrapping our arms around the federal policy and future of that. As it pertains to clean cannabis and ensuring the consumer is receiving the safe products, we dive into what is Alex is seeing as far as regulations that set good standards for this goal. We also mention the urgency around this issue of consumer safety. We already faced the lung illnesses and deaths from bad, unclean vaping products in the market from illicit players, and unrelated to cannabis, the coronavirus is a respiratory pandemic, so as cannabis is primarily ingested through smoke or vapor into the lungs of human beings, cleanliness of what we’re putting into our bodies is crucial.