John spearheads the Applied DNA Sciences cannabis vertical leading the vision, strategy, and product development for this emerging market. John also oversees the marketing for the entire company driving the marketing strategy for its other core verticals.

During these times, and always, customer safety/consumer safety is crucial, and protects the consumer as well as the company or brand producing the product. We talk more about how important it is to know where your product is coming from, if it is authentic from a licensed producer, or if it is from the unregulated illicit market. That brings us to the amazing technology and innovation in our industry we’ve seen over the last few years, and how we miss walking the expo halls to see all the cool exhibitor booths out there. We don’t think the mainstream public knows that there’s more to it than growing the plant and rolling the joint so we talk about how technological innovation has crossed into the cannabis industry and more.