New Guides for Cannabis Testing Policy and Industry Crisis Communications Introduced at Cannabis Business Summit This Week

SAN JOSE, Calif. – The National Cannabis Industry Association (NCIA), in conjunction with its members and industry experts, is releasing publications this week offering recommendations for cannabis testing policy and providing guidance to cannabis businesses for dealing with crisis communications.

NCIA’s Policy Council released a white paper that details a set of 16 recommendations related to cannabis testing policy. These recommendations will be used to inform policy-makers at the state and federal levels. The Policy Council convened a group of testing experts and other individuals engaged in the cannabis industry in order to ensure the recommendations were informed by a broad range of experiences and opinions. The full document is available here.

“As both an NCIA Board member and a member of the Policy Council, I am really excited about the Council’s work,” said Kurshid Khoja, principal at Greenbridge Corporate Counsel. “Somewhat under the radar, the Policy Council is establishing itself as the think tank for the cannabis industry. On topics ranging from tax policy to pesticides to international competition, the Policy Council is churning out quality papers to raise awareness and educate policy makers in DC. With the release of its testing policy recommendations this week, the Policy Council is demonstrating that it could also help shape policy on the state level.”

NCIA’s Crisis Manual Subcommittee of the Marketing and Advertising Committee also released a manual describing best practices in crisis communications in the cannabis industry. This document will help businesses identify, avoid, prepare for, and respond to potential public and private communications issues within the cannabis industry, as well as those that typically impact any industry. The full manual is available here.

“As wonderful as cannabis is, we’ll face a crisis together as an industry way too soon.  When it happens, the key will be how we respond to it,” said Jeanine Moss, Crisis Manual Subcommittee Chair of NCIA’s Marketing & Advertising Committee. “That’s why we think it is so important for NCIA members to have an easy and practical guide that can not only help protect businesses during a crisis, but also the industry as a whole. This manual will help businesses prevent problems, keep issues from spiraling out of control, and share positive messages during times of stress.”

Both guides will be presented this week during the Cannabis Business Summit® & Expo, NCIA’s flagship annual event. This event is the nation’s largest cannabis industry conference and was recently awarded the top spot on Trade Show Executive’s annual “Fastest 50” list, honoring the 50 fastest-growing annual trade shows of the year.

Online registration for the Cannabis Business Summit® & Expo is available here. Registration closes at midnight, July 24.