Prepared by the Crisis Manual Subcommittee of the Marketing & Advertising Committee, this manual includes proper crisis preparedness and management processes that can help protect a brand’s reputation and market share. This guide includes industry specific tools for crisis resistance, responsiveness, and resilience.
NCIA is leading the cannabis industry's unified and coordinated campaign to ensure our business sector is treated fairly and has the opportunity to reach its full potential. Now - more than ever - is the time to invest in your business and the future of the industry by becoming a member.
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