At the foundation of NCIA is a vibrant community of innovators, advocates, and industry leaders united by a shared commitment to advancing a fair, inclusive, and sustainable cannabis industry. Our Rooted in Community series celebrates the members who bring that mission to life through their work and leadership. This month, we’re honored to highlight Evergreen Member Vlasic Labs.

NCIA: Can you walk us through the products and services Vlasic offers and the customers you’re focused on supporting?

Vlasic Labs:  CBD CBG and CBN Topicals, Tinctures, Gummies and Pet products for anyone looking to improve their lives through affordable natural wellness. 

NCIA:  What sets your company apart from others in your market?

VL:  The Vlasic brand brings a level of comfort and trust for customers that are new to CBD or cannabis. For long-time customers of the space, they recognize the value per milligram they are getting when they purchase Vlasic. Being able to resonate with the masses in an industry that still deals with the stigma of the past is our superpower.

NCIA: In what ways has your company evolved over time in terms of strategy, offerings, or market focus?

VL:  Our company has evolved multiple times and will continue to do so as this industry changes and our customers provide feedback. Right before COVID, we started as a hemp extraction lab and our original differentiator was being one of the first labs to convert CBD into CBN. This led us to launch our first finished product, a CBN Sleep Spray. The initial success of this product led to expansion of more SKUs and eventually partnering with grows to launch Vlasic Flower as well. On the flower side, we entered and exited the Michigan market within a couple of years and now are focused on Missouri and Nevada. We hope to continue growing our national presence on the CBD side, while strategically selecting which states make the most sense for further flower expansion. 

NCIA:  What inspired your decision to join the NCIA community, and what value do you see in being part of the organization?

VL: We joined NCIA to stay actively involved in policy decisions and the network of industry leaders shaping the future of cannabis access. Our mission to make cannabis-based wellness more affordable and trusted depends on strong industry standards, smart regulation, and collaboration with others committed to long-term progress. NCIA provides that connection and helps us operate with clarity and purpose in a fast-moving environment.

NCIA: Can you share an example of a meaningful relationship you’ve built through your NCIA membership?

VL: At NCIA Lobby Days, we met Mariah James Bond, founder of the Montana Cannabis Coalition. That relationship gave us the access, insight, and local support needed to enter the Montana market. Without that introduction, we would not have had a path into the state.

NCIA:  What NCIA moment stands out to you most?

VL: One of our most meaningful NCIA moments was in 2018 when our partner Adam Rosenberg attended his first Lobby Days in Washington, D.C. He met directly with lawmakers, worked alongside other industry leaders, and saw the importance of coordinated advocacy firsthand. That experience was a turning point in his career, and he now serves as Chairman of the Board.

Vlasic Labs demonstrates how transformative it can be when community is placed at the heart of leadership.  Beyond delivering thoughtful, customer-first service, they actively champion the future of the cannabis industry through advocacy and leadership. As longtime NCIA members, and through Board Chairman Adam Rosenberg’s leadership, they continue to help shape critical conversations around equity, access, and reform. We’re grateful for the meaningful impact Vlasic Labs is making to move the industry forward.

Together with our members, NCIA is building a stronger, more equitable cannabis industry. One rooted in community and driven by shared purpose. Join the community. Join NCIA.