NCIA’s Service Solutions series is our sponsored content webinar program which allows business owners the opportunity to learn more about premier products, services and industry solutions directly from our network of established suppliers, providers and thought leaders.
In this edition originally aired on Wednesday, July 20, 2022 we were joined by Fox Rothschild LLP whose national cannabis team discussed discussed how agencies and companies can comply when marketing products.
A successful business relies on marketing and advertising to grow and bring in new customers. But what happens when those promotional efforts are heavily regulated or even restricted? These are questions and hurdles cannabis businesses face, but there are ways to navigate this maze.
• How agencies and companies can comply when marketing products;
• Provide an analysis of state laws and regulations; and
• Identify trends in how cannabis products are being sold and advertised.
Session Chapters & Discussion Outline
00:00 – Session Intro
01:30 – Moderator Intro
02:05 – Panelist Intro & Company Background
03:10 – Conversation in Context
04:04 – How is marketing & advertising cannabis different than other industries?
07:45 – How is marketing & advertising for cannabis different from state to state?
13:40 – Are these state restrictions for cannabis OK under the First Amendment and do similar state constitutional free speech protections exist or apply here?
15:25 – Virginia State Board of Pharmacy & Thompson Case
16:26 – Central Hudson Case & The Four-Part Test for Commercial Speech
19:57 – Equal Protection Challenges on the Horizon
26:00 – California Cannabis Consumption Event Permitting Process
31:39 – How is marketing & advertising for hemp-based CBD products different than other industries?
37:28 – What is a curative healthcare claim and how can cannabis (or CBD-based) companies develop creative methods to comply while still distinguishing themselves?
41:40 – What trends and challenges do you see on how cannabis products are being advertised and sold?
47:34 – Telephone Consumer Protection Act Concerns
49:59 – Audience Q&A
52:44 – Are marketplace sites a way around the regulatory environment for advertising for these companies?
55:40 – Final Thoughts
56:13 – Outro
Want to know more about the products and services offered by Fox Rothschild LLP? Head to https://www.foxrothschild.com/cannabis-law to learn more today!