Jesce Horton is the owner of Panacea Valley Gardens and cofounder of the Minority Cannabis Business Association. Before joining the cannabis industry, he worked at an engineering firm focused on business development, process/energy efficiency and strategy. Jesce has since applied this experience directly toward efficient cannabis cultivation, distribution and retail. He sees it as his duty to make a positive sustaining impact on the cannabis industry through sharing good business practices and helping to make the industry more accessible to women and minorities.