Kris Lotlikar has been the lead researcher on all three Arcview Market Research reports. He hires and leads a team of experienced researchers to compile the market data and develop the market size estimates and projections. Kris is also the creator and host of the popular business and politics podcast, Marijuana Today. Kris has over a decade of experience following marijuana policy and reforms since co-founding and serving as the first executive director of Students for Sensible Drug Policy in 1998. Since then Kris has been a successful entrepreneur and consultant.

Kris is founder and President of Renewable Choice Energy, one of the leading renewable energy providers in the country with over 50 Fortune 500 clients. He brings years of experience operating in newly emerging and fast growing markets in the U.S. and is a prominent proponent of sustainable and mission-driven businesses.