Steve Fox, Esq., director of VS Strategies and of counsel at Vicente Sederberg LLC, is one of the leading figures in the movement to create a legal, regulated marijuana market in the United States. Since 2002, he has been deeply involved in marijuana-related lobbying, ballot initiatives, and communications work. He is a co-founder of the National Cannabis Industry Association, which represents more than 800 state-legal businesses, and serves as a strategic advisor to the organization. While at the Marijuana Policy Project (MPP) from 2002-2005 and 2009-2013, Steve lobbied Congress and guided numerous ballot initiative campaigns, including the Amendment 64 campaign in Colorado, which made marijuana legal for all adults. He also guided a lobbying team through the Amendment 64 implementation process. In 2005, Steve conceptualized and co-founded Safer Alternative for Enjoyable Recreation (SAFER) in Colorado for the express purpose of educating the public about the fact that marijuana is less harmful than alcohol. The goal, eventually realized, was to change the mindset of voters in order to make marijuana legal through a ballot initiative. He is the co-author of Marijuana is Safer: So why are we driving people to drink? (Chelsea Green, 2009, 2013), which is based on the strategy that proved successful in Colorado.