As one of two original founders of the Dixie Elixirs and Edibles company, Colorado’s premiere licensed marijuana infused products manufacturer (MIPS), Tripp Keber now serves as the Chief Executive Officer of Dixie Brands, Inc. Widely hailed as one of this nascent industry’s indispensable leaders, when Tripp isn’t thinking about the future vision of Dixie and the industry, he is supporting the efforts of the National Cannabis Industry Association, where he is a founding member and current Board Director. Additionally since 2013, he has served as a Board Member of the Marijuana Policy Project as well as an Advisory Board member of the Medical Marijuana Industry Group in Colorado. In his current role as CEO of Dixie Brands, Inc,, Tripp gets to work on the really “fun” stuff and is responsible for the overall strategy, licensing, marketing, branding and expansion efforts related to the Dixie brand both domestically and internationally. Prior to building Dixie into a cannabis leader, Tripp served as Chief Operating Officer for Bella Terra Resort Development Company, and EVP of Business Development for Sagebrush Realty Development. He has a BS in Political Science from Villanova University and currently resides in both Aspen and Denver, CO with his family. He is involved in several charitable organizations located within his community, but his greatest philanthropic passion is assisting in the research and development of cannabis support for veterans suffering from PTSD.