The cannabis industry is rapidly evolving, and navigating the complexities of compliant marketing has never been more critical. Missed our latest Industry Essentials: Committee Insights webinar, Unlocking Compliance: Understanding Cannabis Marketing Regulations? Don’t worry—the full recording is now available!

This session, produced by NCIA’s Marketing & Advertising Committee, featured a dynamic panel of experts who shared their invaluable knowledge:

• Maria Calabrese, J.D. – CEO of Green Bee Life, bridging transparency and innovation in cannabis content and education.
• Helen Mac Murray – Partner at Mac Murray & Shuster, LLP, with extensive expertise in regulatory compliance and consumer protection.
• Chad Blackham – Compliance Attorney at Mac Murray & Shuster, LLP, specializing in marketing and advertising law.
• Emilie Ramach – VP of Business Development at BeneLeaves, offering deep operational insights into cannabis marketing.

What You’ll Learn:

• How to avoid deceptive practices and ensure truth in advertising
• Backing health claims with credible scientific evidence
• Strategies for navigating ever-changing social media advertising policies
• Crafting compliant environmental claims that resonate with today’s consumers
• Trademark, packaging, and branding guidelines that safeguard your business
• Staying compliant with texting and calling regulations under TCPA and DNC laws

Whether you’re a seasoned operator or new to the industry, this webinar is packed with actionable insights to help you market smarter, protect your business, and stay ahead of evolving regulations.

📺 Access the Recording Here

Why Join NCIA?

As the cannabis industry’s most trusted resource, NCIA offers exclusive opportunities to stay informed, connect with industry leaders, and advocate for policies that support your business. Members get access to webinars like this, industry reports, networking events, and more.

🌱 Join NCIA Today and gain the tools you need to thrive in this ever-changing landscape!

Stay tuned for more insights and resources from NCIA’s Industry Essentials series!