A brand-focused, strategic marketing and communications pro, Amy has been telling stories and building brands for more than 20 years. Based in Denver, she pivoted her focus from the consumer, tourism, retail and real estate industries to Colorado’s nascent adult-use cannabis industry in 2015, when she served as the Vice President of Marketing for COHN – an integrated, full-service marketing agency – ultimately launching and leading its award-winning, dedicated cannabis division.

After leaving COHN, Amy joined Simplifya, a cannabis compliance SaaS as the Vice President of Marketing & Communications. While there, she led the company’s repositioning and rebranding in an effort to make cannabis compliance not only approachable, but “sexy again.”

Most recently, Amy held the position of Senior Vice President of Marketing and Communications at TILT Holdings. While there, she led all marketing, branding and communications efforts for TILT’s corporate entity as well as its wholly-owned subsidiaries; Jupiter Research (AZ), Standard Farms (PA & OH) and Commonwealth Alternative Care (MA), as well as for Little Beach Harvest, the cannabis business and dispensary built in partnership (and wholly-owned) by the Shinnecock Nation near Southampton, NY.

Speaking regularly on the topics of marketing and branding for the cannabis industry, Amy currently serves on the Board of Directors for the National Cannabis Industry Association (NCIA), is a member of the Rolling Stone Culture Council and the Cannabis Marketing Association. She sits on the Advisory Board for the CannaReg Summit and previously volunteered as a mentor for Canopy Boulder.

Since 2013, Amy has served on the Board and as PR Advisor for the Colorado Freedom Memorial (CFM) in Aurora, Colorado. The CFM is the only memorial of its kind in the country, dedicated to the more than 6,000 fallen Coloradans killed or missing in action in all wars and from all branches of service since Colorado’s statehood.

Amy is a proud #cannamom to two teenagers, working to normalize and destigmatize the plant, and to help make cannabis more approachable and relatable for moms, both as medicine and as an acceptable form of self-care.