TILT Holdings

AMY LARSON


Amy is the Senior Vice President of Marketing & Communications at TILT Holdings, a global provider of cannabis business solutions that include inhalation technologies, cultivation, manufacturing, processing, brand development and retail. A strategic communications and marketing professional, Amy dedicated her career to the cannabis industry in 2015, when she served as the Vice President of Marketing for COHN, and led its dedicated, award-winning cannabis division, which she helped to launch. Before pivoting to the cannabis industry, Amy spent 15+ years working in marketing and PR for the consumer, tourism, retail and real estate industries. 

A regular speaker on the topics of integrated marketing and branding for the cannabis industry, Amy is a mentor for Canopy Boulder and recently completed her term as the Chair of the National Cannabis Industry Association’s Marketing & Advertising Committee. 

Since 2013, Amy has also served on the advisory board and as PR Advisor for the Colorado Freedom Memorial in Aurora, Colorado. The CFM is the only memorial of its kind in the country, dedicated to the more than 6,000 fallen Coloradans killed or missing in action in all wars and from all branches of service since Colorado’s statehood. 

Amy is a proud #cannamom to two teenagers, and is working to normalize and destigmatize the plant, and to help make cannabis more approachable and relatable for moms, both as medicine and as an acceptable “recreational” alternative.

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