KASEY KOLLROSS

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Kasey Kollross serves as an advisor and in Operations for 23rd State, where he leads the development and execution of operational strategy to support the company’s mission of delivering high-quality, thoughtfully crafted cannabis beverage experiences. In this role, Kasey partners with executive leadership to align operational infrastructure, performance metrics, and brand strategy, ensuring the organization is equipped for agile growth and sustained excellence.

With over two decades of experience in business operations, cross-functional team leadership, and strategic execution, Kasey has a proven track record of driving transformational initiatives in dynamic, high-growth environments. His expertise encompasses building scalable systems, optimizing workflows, defining key performance indicators, and bridging strategy to tactical implementation. At 23rd State, he applies these skills to the emerging cannabis beverage space, an industry defined by evolving regulatory environments, consumer preferences, and innovation cycles.

Kasey takes a disciplined but creative approach: he leads with data-driven insights, champions operational rigor, and fosters a culture of collaboration and continuous improvement. His ability to translate brand vision into operational frameworks has been instrumental in advancing 23rd State’s ability to execute launches, support retail and distribution partnerships, and deliver consistent customer experiences.

His broader professional journey includes roles in startups, real estate development, operations leadership, marketing strategy, and business development, each shaped by a commitment to craftsmanship, clarity of process, and alignment of purpose with performance. Kasey is recognized for his ability to integrate complex operational demands with brand-centric thinking.

At 23rd State, Kasey is passionate about cultivating an organizational rhythm that empowers
teams, elevates product quality, and supports sustainable growth. He is proud to contribute to a
company that blends innovation, community connection, and wellness-focused branding in the
evolving cannabis industry.