In this edition of our NCIA Committee Insights series originally aired on Wednesday, July 8, 2020 we were joined by members of NCIA’s Marketing and Advertising Committee for a discussion surrounding cannabis business advertising in the age of coronavirus.

Download the .PDF of the presentation here: http://bit.ly/2XtliKH

The world has changed drastically in the last six weeks. Your brilliant marketing strategy and messaging may sound completely tone-deaf or even offensive now. We’ll take a look at real-world examples of successful “advertising” from a variety of cannabis businesses, share how an iconic brand is changing its name in response to the national conversations surrounding racism and social inequity, discuss why listening may just be more important than selling right now, and why your old metrics may not apply in this new world of communication we live in.
Join us for a solid discussion of best practices in cannabis advertising and branding. We promise it’ll be worth your while.

Panelists:

Laura Wilkinson Sinton
Founder & Owner
AFC Products

Jeanine Moss
Co-Founder
Outfront Solutions

Dave Grigsby
Integrated Marketing Director
Dixie Brands Inc.

Amy Larson
Vice President, Sales & Marketing
Simplifya