In this edition of our NCIA Committee Insights series originally aired on Tuesday, February 22, 2022 we were joined by members of our Marketing & Advertising Committee for a virtual edition of their recent “Lightning Lesson” hosted inside the Elevation Lounge at NCIA’s 7th annual Cannabis Business Summit & Expo in San Francisco, CA last December!

Their talk covered everything your business needs to know to properly design a marketing campaign that will engage your community and ensure success at any budget. With a focus on campaigns surrounding 4/20, they’ll highlight the lessons learned from last year’s “Best of 4/20 Marketing Campaign Contest” to help set your company up to make a splash this Spring!

Additionally, we announced initial details surrounding the 2022 edition of the “Best of 4/20 Marketing Campaign Contest” which will include community-sourced judges, expanded entry categories as well as an in-person element being implemented into Cannabis Business Summit & Expo taking place from July 20th – 22nd once again at the Moscone Center in the heart of the Bay Area.

Missed last year’s virtual event or just want to refresh yourself prior to the program? Check out the recap blog here: https://bit.ly/3ntAV21

Sit back and relax while learning the tips you’ll need to both build and execute a successful marketing campaign surrounding our industry’s highest of holidays.