On the latest Cannabis Minority Report with Mike Lomuto: Benjamin Larson of Vertosa. Each week on the show, we highlight the journeys, successes, and challenges of Global Majority (aka Minority) leaders in our industry. Mike interviews a leader who has had to navigate innovatively and who believes in the potential that cannabis brings to the reshaping of our nation and communities.
We also provide our take on select news stories, in particular how these stories impact diverse communities. In the news this week, from BeardBros, The Cannabis Community Must Come Together – Even with Your Competition, from MJBiz Daily, Metrc threatens to close accounts of Michigan cannabis firms over late payments, and in California annual cannabis sales fell in 2022 for the first time since adult-use launch.
On this episode: Benjamin Larson is the CEO of Vertosa, the multi-state infusion technology company specializing in beverages and other fast-acting form factors. Prior to Vertosa, Mr. Larson co-founded Gateway Incubator, California’s first business accelerator and co-working space dedicated to the emerging cannabis industry.
He’s a Director and Mentor at Founder Institute where he formerly managed global operations and helped expand the program into over 100 cities around the world. Mr. Larson is a host of the Marijuana Today podcast; a founding board member of the Cannabis Beverage Association and founding member of ATACH’s Cannabis Beverage Council; and he was recently appointed to the Board for the National Cannabis Industry Association. Mr. Larson was a recipient of the San Francisco Business Times 40 Under 40 and was recognized by Forbes in 2022 as one of the 42 pioneers to watch in the green rush.
We record live every Monday, on NCIA's LinkedIn Live, at 10am PT / 1PM ET. So be sure to tune in, as well as to subscribe on your favorite podcast platforms.
The cannabis industry certainly has a plethora of regulations to follow, so compliance is crucial. In fact, some operators like to joke that cannabis is “more heavily regulated than plutonium.” We talk about some of the complicated or challenging regulations already happening at the state level since it's currently illegal at the federal level.
This begs the question of the next stage or next step in all this, as we all look toward federal legalization. We dive into what they see happening on the regulatory side once that happens. Will the states that are more established with a cannabis market need huge changes, or will there be a smoother way to adapt to federal regulations? Harry Bernstein joins us today to discuss all this more!
Harry Bernstein - executive director of Verde Compliance Partners. As general counsel of a beer and wine wholesale distributor for nearly two decades, Harry handled all legal matters including, contracts, franchise agreements, labor negotiations, as well as state and federal licensing and compliance. For the past 19 years, as an attorney, he has assisted individuals with health care matters and special needs including representing clients at federal administrative hearings at the Social Security Administration.
Verde Compliance Partners is a national consulting firm focused on guiding clients through federal cannabis permitting and regulatory compliance. The firm prepares and navigates cannabis growers and processors through the regulatory, legal, and administrative requirements necessary to comply with current and future federal regulations. The team consists of senior-level experts with decades of experience consulting in federal, state, and local permitting, regulation, and compliance in the cannabis, alcohol, and tobacco industries.
Charlie Alovisetti is a partner at Vicente Sederberg and chair of the firm's Corporate Department. He is recognized by Chambers & Partners as one of the top cannabis lawyers in the United States and is the co-author of The Business of Cannabis: Understanding Law, Finance, and Governance in America’s Newest Industry (Routledge, 2020).
Prior to joining VS, Charlie worked as an associate in the New York offices of Latham & Watkins and Goodwin, where he represented public companies and private equity sponsors and their portfolio companies in a range of corporate transactions.
So bigger picture here, cannabis companies have a myriad of challenges in operations and financial issues and banking. Some cannabis companies are finding it difficult to operate and keep their heads above water in a sustainable way for their businesses to survive. Considering 280E and banking issues, this is a tenuous situation so we dive into that and much more.
Tune in to learn more about the complexities and complications of various payment processing methods in the cannabis industry.
Gary Strahle is a Technical Architect with over a decade's worth of operational cannabis industry experience. 2023 NCIA Retail Committee Chairman. Avid surfer and golfer with a passion to help others.
Cannabis Cloud - Applications, Consulting & Payments. Founded in 2015, providing service to over 2,500 cannabis businesses.
Specialized as a Salesforce Partner innovating industry standard solutions from seed to sale, Cannabis Cloud’s payments integrated Retail Point of Sale hosts a robust API for connecting external menus such as Weedmaps or Leafly, and much more.
Angel Fernandez is a plant scientist at UC Berkeley in plant genetics and molecular biology. He is also a recognized researcher and scientist specialist in plant genomics and molecular breeding. As our CEO, he is committed to delivering the promise of revolutionizing the industry by applying all his knowledge, time, and effort to developing innovative solutions to break the barriers that growers and breeders face.
MyFloraDNA is a genomic laboratory based in Sacramento California, delivering modern genomics for the cannabis industry. Services include Trait detection (cannabinoid profile and sex/gender ID), Pathogen Detection, and Genetic Validation Services.
We start by looking into the microscope and taking a closer look at the cannabis plant, beyond even the terpenes and cannabinoids. Angel explains why the genetics of the cannabis plant is important, and what information we can get by looking at the genome of the plant.
When we’re cultivating cannabis, we think about sunshine and water and the basics of agriculture, but there are clearly some very high-tech aspects to growing cannabis. Our guest defined the genetic makeup part of it. We dive into what is “molecular breeding” and how is it different from traditional or “classic” breeding of plants.
On the construction side of the cannabis industry, before the facility or dispensary opens its doors before any plants are growing before any customers walk in the front door, is an important side to the whole process. After a certain number of years here of legal cannabis in the U.S., there are certainly some best practices, as well as some DOs and DON’Ts in this process.
Andrew Halbert, a member of the Fox Rothschild's Cannabis Law Practice Group, counsels clients on structuring, vetting, and closing purchases and sales of licensed cannabis businesses and provides guidance on regulatory compliance in Illinois and other states where cannabis has been legalized. He also advises clients in cannabis and other industries on a full range of corporate transactions, including debt and equity offerings and corporate governance.
Ron Williams is a seasoned construction lawyer who has advised numerous businesses, including major players in the cannabis industry, on the legal, contractual and operational aspects of major construction projects throughout the U.S. and abroad. In short, Ron helps clients structure and implement construction agreements that mitigate risk and facilitate efficient, on-time completion of projects.
In the previous episode, we focused a lot on the customer experience, but there are other aspects to a cannabis dispensary, like how design impacts those who work there. There’s the front of the house, so to speak, where the employees interface with the customers, and then the back of the house where they maybe store their lunch and hang their jackets. We dive into how the front-of-house design impacts employees and much more in today's episode.
Kevin Quinlan is an entrepreneur and serves as a Principal of Mintropy which specializes in Mechanical, Electrical, Plumbing, and Fire Protection design consulting services in support of cannabis cultivation and retail facilities. Mintropy’s design approach strives to find ways to incorporate our technological advancements back into harmony with mother nature.
Brian Anderson is a founding Partner of Anderson Porter Design, with over 25 years of experience, and focuses on cannabis industry projects. Brian has now designed facilities for cultivation totaling over 3 million SF, and he has designed nearly 50 retail dispensaries. He has developed a proven process of project delivery in the Cannabis Industry. Brian is an active member of the Lean Construction Institute and implements lean methods in facility design and the construction process.
Kevin Quinlan is an entrepreneur and Principal in the built environment and building design industries with a 16-year track record of success in quality on project design, engineering execution, and quality assurance. He currently serves as a Principal of Mintropy, which provides Mechanical, Electrical, Plumbing, and Fire Protection design consulting services in support of cannabis cultivation and retail facilities. Mintropy’s design approach encourages cohesiveness with nature, and we strive to find ways to incorporate our technological advancements back into harmony with mother nature.
Larina Scofield helps create welcoming and memorable experiences for many cannabis customers and employees alike. From starting on the retail ground floor in 2013 and then moving into management and operations over the past several years, Larina is now serving retailers outside of the store these days as the Director of Customer Success for Sweed POS. Sweed is an all-in-one retail cannabis solution designed for large cannabis retailers that deliver powerful POS functionality, analytics, marketing and loyalty, e-commerce, and so much more.
Michael has been at NCIA for over 9 years, and Michelle is close to her 9-year anniversary working at the organization. That date back to when two states, Colorado and Washington state, was just rolling out their adult-use cannabis laws for the first time. So with this, we discuss the tone and temperature when it comes to pro-cannabis policy reform in the halls of Congress at that time.
Lobby Days is easily our favorite NCIA event, and we think many people share the sentiment. Pre-COVID pandemic was always encouraging to see, year after year, the number of NCIA members attending Lobby Days in D.C. grow and grow, reaching over 300 in 2019. So now we see more and more Congressional offices take our group and our concerns seriously. We talk about what are our guest's reflections on that and much more!
Michelle Rutter Friberg is deputy director of government relations and has worked at NCIA since 2014. Michelle graduated from James Madison University in 2012, where during her studies, she held a year-long internship with Virginia House of Delegates member Tony Wilt (R).
Michael Correia is the director of government relations for the National Cannabis Industry Association. Prior to joining NCIA, Michael spent many years working on Capitol Hill, including working for Rep. George Radanovich (R-CA), who retired in 2010, and the House Committee on Resources, serving three different Chairmen. Previously, he was director of federal affairs for the American Legislative Exchange Council (ALEC) and senior project manager for the Committee for Responsible Federal Budget.
Many people rely on insurance professionals to navigate the complicated waters of protecting their businesses, and there are a lot of different types of insurance that a cannabis company should consider. We start with the basics of the types of insurance that almost any cannabis company should immediately secure. We also dive into more nuanced insurance types that people may not think about immediately. We sometimes think of the phrase “acts of god” which is sometimes covered in insurance, which is interesting to see in an insurance policy.
Matthew Johnson serves as QuadScore’s Vice President of Risk Services. QuadScore has grown to become one of the largest cannabis insurers over a short four years, with a specialty in covering the considerable assets of North America’s multi-state operators and publicly traded companies. At QuadScore, Matthew’s role is to manage risks for America’s premier cannabis operators, helping protect businesses from preventable claims
David Rahn with S2S Insurance is a highly specialized insurance professional with deep cannabis industry knowledge and experience. As an All-Lines Insurance Broker with strong analytical skills, he performs detailed risk assessments for both start-up and established cannabis companies, and develops customized strategies and solutions designed to minimize risks, safeguard and grow their business.
Tune in to hear more about NCIA's recent Lobby Days event for the cannabis industry, where most were talking to Congressional offices about SAFE Banking, 280E, and comprehensive reform like the CAOA. We discuss what the focus of the hemp team was during their meetings with members of Congress.
James Granger has built an extensive career focused on the blooming medical and recreational cannabis industry and holds a deep knowledge of cannabinoid effects, extraction, and processing, cannabis chemistry, regulation, management, consulting, politics, operations, product development, and more. In 2018, James joined The Clear (Now Clear Colorado Group) team to re-build and streamline operations, Now, as Chief Political Officer of Clientele Capital, a Denver-based venture capital firm that provides funding and strategic consulting to growth-oriented companies in emerging markets, James spearhead’s the company’s goals of staying ahead of extensive regulatory changes, challenges and nuances the company may face in the new developing cannabis industry.
Chris Hope has 20 years of experience in the cannabis industry. He founded, Sequoia Wellness (SW), a retail cannabis delivery service in 2013, serving the Los Angeles area. In 2016, he founded Sequoia Management Group (SMG), as a cannabis & hemp business development and consulting company. Today, SMG is focusing on the burgeoning industrial hemp industry with a focus on fiber, food, grain, seed, and building materials. Chris was, a founding member and Director of Member & Sponsor Relations for Angeles Emeralds (AE), a cannabis advocacy and lobbying group for Los Angeles County. As a member of the National Cannabis Industry Association (NCIA) since 2015, and In 2020, Chris became the Committee Organizer for the Hemp Committee (HC) with NCIA for the 2020/21 term. He now serves as the Chair for the HC, as well as contributing to both the NCIA Sustainability Collaboration/Council and the Novel, Synthetic, and Minor Cannabinoid Collaboration.
Then we dive into the current bills out there that our guests are drumming up support for and how, if passed into law, would impact the lives of Veterans in the U.S. During the press conference, Etienne spoke at the podium set up in the Senate Swamp. He said shared very poetic and real sentiments about the sacrifices Veterans made with their lives and how important it is for Congress to act on their behalf.
Etienne Fontan is Vice President and Co-Owner of Berkeley Patients Group (BPG). BPG is the nation's oldest continuously operating medical cannabis dispensary, established in 1999. He has an extensive background as an engaged activist and public speaker seeking to make cannabis legal and safe. Starting in 1993, he was a director of the Cannabis Action Network. He is an Army combat veteran of Desert Storm and served in the WV Army National Guard. He now lobbies nationally and internationally on veterans' behalf for the use of cannabis and natural medicines.
Michael Krawitz is a disabled United States Air Force Veteran and serves as Executive director of Veterans For Medical Cannabis Access [VMCA] as well as other board and advisory roles. He successfully negotiated the first ever VA medical cannabis policy in 2010 and has since overseen the WHO process in Geneva and then the United Nations process on the WHO cannabis recommendations, ultimately removing cannabis and cannabis resin from the Single Convention Treaty "most dangerous drug category”. He also serves on the Virginia Cannabis Public Health Advisory Council.
NCIA is leading the cannabis industry's unified and coordinated campaign to ensure our business sector is treated fairly and has the opportunity to reach its full potential. Now - more than ever - is the time to invest in your business and the future of the industry by becoming a member.
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