Learn more about shifts in cannabis stigma during COVID-19 with Autumn Shelton, Chief Financial Officer of Autumn Brands. Autumn is a partner as well as CFO of Autumn Brands, a 50% woman-owned cannabis business located in sunny coastal Carpinteria, Santa Barbara County, California. In her position as CFO, Autumn is a strategic decision-maker for the family farm, which started in Holland more than 100 years ago. Along with overseeing the company’s financials, she is in charge of legal compliance on the local and state levels. Autumn champions the health and wellness benefits of cannabis and is committed to cultivation free of pesticides and other harmful chemicals.

We start by talking about current affairs, and how the COVID-19 pandemic has impacted the world. The silver lining is that cannabis was deemed essential in most states where it was legal during massive shutdowns. This implies that the public, and governments, see the value of cannabis. We talk about what shifts in the stigma have happened around cannabis since the COVID-19 pandemic began. Having gone through the process of launching a brand, and now Autumn is rockin’ and rollin’ and in business, we talk about the advice Autumn has for individuals who are starting this process, as well as any obstacles Autumn has come across that she can advise others on especially if you’re a woman business owner.